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Obsessing over the customerexperience pays off. I have never understood why more organizations do not copy Amazon’s obsession with customer service. During COVID Amazon never let up on its focus on the customer. It is one of the few firms that used technology to reduce friction and improve the customerexperience.
The only way to create word of mouth is through an awesome customerexperience. NE Delta Dental, an insurance company for dental insurance has only 173 full-time employees and has a 70% market share in NewHampshire. Tom Raffio, the President started their focus on customer service in 1995.
Her background is interesting as she is professionally an engineer, but found her way to the customer care space. She stayed within customerexperience and remained focused there. The requirement was to unite multiple operating models into a single, understandable experience for the customers. Storytelling.
Charlene relates the story of one leader with the foresight to see those future customers and to boldly advance towards them, and this is a leader who doesn’t have the last name Jobs, Bezos, or Musk: “One of my favorite examples is nowhere near tech. It is Southern NewHampshire University. It has 30,000 students on campus.
Extreme growth was concentrated in hard-hit areas including California, NewHampshire and Oregon. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients.
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