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Building a Customer Experience (CX) Strategy

CX Accelerator

More and more companies are realizing the importance of formalizing and strategizing the customer experience. However, many are unsure where to start, which leads to a common question, “How do you build a customer experience strategy?” The C-suite needs see, if there was a (customer) problem, yo.you solved it.

CX 261
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Building a Customer Experience (CX) Strategy

CX Accelerator

More and more companies are realizing the importance of formalizing and strategizing the customer experience. However, many are unsure where to start, which leads to a common question, “How do you build a customer experience strategy?”. The C-suite needs see, if there was a (customer) problem, yo.you solved it.

CX 182
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article thumbnail

Building a Customer Experience (CX) Strategy

CX Accelerator

More and more companies are realizing the importance of formalizing and strategizing the customer experience. However, many are unsure where to start, which leads to a common question, “How do you build a customer experience strategy?”. The C-suite needs see, if there was a (customer) problem, yo.you solved it.

CX 182
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Faces of Customer Experience: Nicole Miller

Customers That Stick

Lynn started her stores with a cash box, ad in the paper, and a 350 sq foot store in Toledo, Ohio. Customer Service > Customer Experience. Tell Us More About Yourself… What was your first job and what did you learn about customer service in it? The growth has been amazing. False Dichotomy.

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How Have your Customers’ and Employees Expectations Changed?

CX Accelerator

Before Covid-19, customers chose companies that differentiate on experience, and 81% of customers switch to another brand as a result of bad customer service (American Express). Now more than ever, the customer experience is the battleground for brand loyalty. How can you turn your customers into promoters?

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Why Uncertainty Can Destroy Your Customer Experience

Beyond Philosophy

My colleague Professor Ryan Hamilton of Emory University and my co-author and co-host for The Intuitive Customer used to be afraid of shark attacks. It seems reasonable until you learn he lived in Ohio. So, what does that mean for your Customer Experience? Customers like to feel like they know what they are getting.

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Surprising Find: Which US States Are The Most Gabby?

Beyond Philosophy

The most impatient callers were in Kentucky and Ohio, being the most likely to hang up on hold; callers in Louisiana and Colorado were the most patient. The implications the Marchex research reveals for your Customer experience are thought-provoking, to say the least. Every organization has customer groups.