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3 Things Great Companies Do for Customers

Beyond Philosophy

According to trendwatching.com, the feelings a Customer has when they are getting excellent Customer service are the same as the feelings they have when they feel love. Most excellent Customer Experiences leave Customers feeling valued and important, or, in other words, feeling the love. I couldn’t agree more.

Gaming 167
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Teams Score Big With Fans And Franchises!

Beyond Philosophy

McDonald’s and the Philadelphia Eagles have several programs in play, starting by giving away $5,000 in tokens to the Southeastern Pennsylvania Transportation Authority (SEPTA), for fans to use to see the last exhibition game. Happy memories are essential to your Customer Experience. However, emotions work the other way, too.

Sports 167
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How Successful Retailers Win in Endless Disruption

Beyond Philosophy

To survive, retailers must put the customer at the center of everything they do. –more–> Not so long ago, I was having a conversation in the C-Suite of a company about Customer Experience. Unfortunately, this company was not into the idea of putting the customer at the center of everything they do.

Retail 116
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A Really Simple Way of Getting Better Reviews

Beyond Philosophy

Did you know that if you were to write a Customer Experience review on your mobile phone, it would be more emotional than if you did it on your computer? However, recent findings by Professor Shiri Melumad, assistant professor of marketing for the Wharton School at the University of Pennsylvania suggest that you would.

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Startling Revelation! Tell More Jokes To Get Ahead in Business

Beyond Philosophy

According to a study conducted by the Harvard and University of Pennsylvania business schools, using humor effectively can actually bolster your status at work. Since I work in the customer experience field, I’m always able to find a funny story of a customer’s terrible experience! When you’re giving a speech.

Start-ups 125
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Reviews Completed On Your Phone Are More Emotional

Beyond Philosophy

Professor Melumad is an assistant professor of marketing at the Wharton School at the University of Pennsylvania and has worked a lot in a relatively new research area about people’s relationship with mobile phones. I am fascinated by the significance of emotion as drivers of customer experience and behavior.

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Remarkable! What Invisible Influence Controls Your Behavior?

Beyond Philosophy

Once you accept that we don’t always know the reason why we do what we do as customers, you have the key to unlocking the customer brain and the ability to see how your customers make decisions. We call this Experience Psychology and understanding and leveraging it is the future of Customer Experience.