Customer Experience Structured Data Unstructured Data 
PeopleMetrics
APRIL 10, 2025
This keeps the customer engaged and delivers richer, higher-quality unstructured feedback for your business. Why This Is a Potential Game-Changer The benefit of this approach is huge: Operators still get clean, structured data like NPS, CSAT, and key drivers. Are you experimenting with conversational surveys?
VOZIQ
APRIL 21, 2022
Traditional customer retention strategies only use structured data because it’s easier for their models to understand and be trained with. Without these insights, retention efforts suffer gaps and with increasing competition and growing customer expectations, you may end up lagging significantly behind. So, delay no more!
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Zendesk
FEBRUARY 10, 2022
When it comes to optimizing the customer experience (CX) , your work is never really done. Customers who describe a company’s CX as “good” are 37% more likely to recommend it to others. While providing flawless customer experiences is a tall order, companies can set themselves apart by continually refining their CX.
Intercom, Inc.
FEBRUARY 13, 2020
. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth. It’s a system of record, and they’re marrying together both the unstructured data and the structured data to do really interesting marketing.”.
CX Accelerator
FEBRUARY 12, 2018
Also, there are reports that between 80-85% of information a business uses is in unstructured form. Businesses must do something with this unstructured data to use it in some purposeful way. This unsolicited feedback data can come from three places. 3) Empower customers to provide feedback.
Customer Experience Matrix
SEPTEMBER 6, 2018
Another likely differentiator is that MDM systems run on SQL databases and work with structured data. By contrast, CDPs work with structured, semi-structured and unstructured data which requires a NoSQL file system like Hadoop. This is the best way to manage standardized entity attributes.
Customer Experience Matrix
MARCH 3, 2019
Informatica lays out the contrast quite nicely: they characterize MDM as limited to highly governed, structured data that delivers the “best version of the truth” about master objects (customers, products, supplier, etc.), It illustrates the difference between MDM and CDP.
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