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How a simple marketing strategy helps Buc-ee's dominate the competition

Inside Customer Service

Note: The following is an excerpt from The Guaranteed Customer Experience. Buc-ee's, a chain of gas station convenience stores located primarily in Texas, has developed a devoted customer base by solving this problem. There are four Icee machines at the Buc-ee’s in Luling, Texas. The secret is customer experience.

Retail 157
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The Real Reason Men Aren’t Eco-Friendly

Beyond Philosophy

They are utterly irrational and often overlooked, yet they are critically important to both marketing and the field of customer experience. In the mid-1980s, Texas roadways were littered with massive amounts of trash, and the state was spending $20 million dollars a year to clean them up. Why Customers Make Strange Decisions.

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Four cool Customer Experiences examples you probably didn’t know yet (episode 7)

Steven Van Belleghem

Once arrived, she realized that her much-needed bridesmaids dress was still in Texas. The post Four cool Customer Experiences examples you probably didn’t know yet (episode 7) appeared first on Steven Van Belleghem. A bridesmaid traveled to Costa Rica for her sister’s wedding.

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Call Center Statistics You Should Know

Callminer

In states like Florida, Arizona and Texas call centers are big employers; Texas alone has over 600 call centers with 250,000 employees.” “Experiences that would make customers take their business elsewhere include unfriendly service (60%) and employees’ lack of knowledge (46%).” “[…]a U.S.

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Revolutionary Thinking On Customer Loyalty

Beyond Philosophy

Customers are not loyal because of the Customer Experience you provide. They are loyal because of the Customer Experience they remember you provided. Furthermore, customers don’t remember the entire experience but only bits and pieces. Ensuring Excellent Experiences with Empathy and Empowerment.

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Trade In Old Thinking For New

Beyond Philosophy

More organizations call our Customer Experience consultancy every day with the same complaint: they aren’t seeing the same gains in Net Promoter Score (NPS) that they did when they started their Customer Experience Improvement program. My explanation is the same: The easy things in Customer Experience have been done.

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Three Actions to Build the Front Line Customer Experience

Customer Bliss

Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show. Take Action: Practice Getting Rid of the Jargon. Create a hiring process unique to your business. Read More: Word of Mouth Builds the Business.