eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves.

Customer Experience 328

Customer Experience Social Media Predictive Analytics AI 328

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 297

B2B Customer Experience Touchpoint B2C 297

eglobalis

OCTOBER 14, 2024

Introduction: The Changing Landscape of CX Education Customer experience (CX) education has long relied on a model built around a set of 5-6 pillars. The traditional 5-6 pillar model of CX education was created to give professionals a structured approach to understanding customer experience.

Education 345

Education Customer Experience Customer Journey Map Innovation 345

ECXO

APRIL 10, 2024

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience This time we will explore the fascinating connection between Quantum Physics and Customer Experience. The state of a customer’s satisfaction or dissatisfaction can instantly influence the state of the business.

CX 334

CX Customer Experience Social Media Sentiment Analysis 334

ECXO

OCTOBER 7, 2024

The Thrilling Journey of a Customer Experience Leader: The 10+1 list I often get asked about my job as a Customer Experience (CX) leader and what I do on a daily basis. But before I get into that, I want to talk about what it really means to be a Customer Experience (CX) leader.

Customer Experience 373

Customer Experience CX Innovation Customer Satisfaction 373

CX Accelerator

OCTOBER 7, 2019

More and more companies are realizing the importance of formalizing and strategizing the customer experience. However, many are unsure where to start, which leads to a common question, “How do you build a customer experience strategy?” The C-suite needs see, if there was a (customer) problem, yo.you solved it.

CX 261

CX Customer Experience Non-Profits Contact Center 261

ECXO

DECEMBER 25, 2024

Growth vs. Customer Experience: A Dilemma? In the sometimes lunatic world of business, companies often find themselves walking a tightrope between the relentless pursuit of growth and the need to create outstanding customer experiences. For businesses, this means the bar for customer experience (CX) is perpetually rising.

Customer Experience 156

Customer Experience Social Media CX Innovation 156

Futurelab

DECEMBER 27, 2023

Personalization of the customer journey, the touchpoint and the relationship with the customer is something that comes completely naturally. Every baker and every consultant knows that you have to respond to the individual needs and context of the customer – otherwise the business will soon be over.

Touchpoint 157

Touchpoint Construction Contact Center CRM 157

eglobalis

NOVEMBER 3, 2024

Originally posted at [link] Introduction In the realm of business-to-business (B2B) interactions, customer experience (CX) is often approached through standardized frameworks and prescriptive methodologies, frequently rooted in models from major industry analysts like Gartner, Forrester, and others.

CX 442

CX B2B Innovation Sentiment Analysis 442

ECXO

JUNE 11, 2023

Define your brand values and messaging – having a clear set of brand values and messaging is essential to creating a consistent experience across all touchpoints. How does it align with your customers’ values and needs? Develop a customer promise – creating a customer promise tells customers what experience they can expect.

B2B 390

B2B B2C Touchpoint Actionable Insights 390

Customer Think

JANUARY 28, 2022

Customer experience is vital to success in pretty much every sector. If customers have a positive experience, they’ll come back for more. But how do you deliver that experience? Touchpoints and journeys are two of the most crucial factors. Defining touchpoints and […].

Touchpoint 124

Touchpoint Customer Experience 124

eglobalis

DECEMBER 17, 2024

The customer experience (CX) landscape is undergoing a seismic transformation , with 2025-6 poised to be a defining year. Outdated metrics and strategies will be replaced by AI-driven innovations that promise to reshape how businesses interact with and anticipate the needs of their customers.

AI 276

AI CX Sentiment Analysis Net Promoter Score 276

Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

Touchpoint 119

Touchpoint B2B Customer Journey Map Social Media 119

Lumoa

JANUARY 31, 2023

Customer experience plays an important, if not the most important role in the success of any business. Nearly all companies (89%) believe that customer experience will be their primary basis for competition. In This Article: Why do you need Customer Experience Management?

Customer Experience 165

Customer Experience NPS Touchpoint Close the Loop 165

Help Scout

AUGUST 22, 2023

Learn how to identify all of your customer touchpoints and optimize each of them for an improved overall customer experience. Read the full article

Touchpoint 81

Touchpoint Customer Experience 81

CX Accelerator

OCTOBER 7, 2019

More and more companies are realizing the importance of formalizing and strategizing the customer experience. However, many are unsure where to start, which leads to a common question, “How do you build a customer experience strategy?”. The C-suite needs see, if there was a (customer) problem, yo.you solved it.

CX 182

CX Customer Experience Non-Profits Contact Center 182

CX Accelerator

OCTOBER 7, 2019

More and more companies are realizing the importance of formalizing and strategizing the customer experience. However, many are unsure where to start, which leads to a common question, “How do you build a customer experience strategy?”. The C-suite needs see, if there was a (customer) problem, yo.you solved it.

CX 182

CX Customer Experience Non-Profits Contact Center 182

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Customer Think

JULY 25, 2024

Introduction This article was originally posted on: [link] Delivering superior customer experience (CX) is paramount for business success.

Customer Experience 132

Customer Experience Touchpoint CX Omnichannel 132

ECXO

NOVEMBER 16, 2023

Article originally posted at: [link] How AI and GenAI Are Shaking the Status Quo in Customer Experience (CX) As you know, the potential for artificial intelligence and generative artificial intelligence (GenAI) to transform every part of customer experience, and everything surrounding us, is electrifying.

AI 194

AI CX Customer Experience Artificial Intelligence 194

CX Accelerator

AUGUST 19, 2019

Finally, they will also want to see the key Outcome metrics which measure what action customers took as a result of their perceptions. These are the metrics that tie customer experience to organisational goals and could include things like sales figures, number of complaints, number of positive online reviews or number of demos requested.

CX 345

CX Customer Journey Map Touchpoint Customer Satisfaction 345

eglobalis

NOVEMBER 12, 2024

Use both formal methods (like surveys) and informal touchpoints (such as regular check-ins) to gather ongoing feedback. Conclusion The path to enhanced customer experience in professional services lies in adopting a mindset that sees clients as partners rather than projects.

AI 434

AI Artificial Intelligence B2B CX 434

ECXO

JULY 10, 2024

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

eglobalis

OCTOBER 1, 2024

This team should be responsible for ensuring alignment on company goals, customer experience, and operational priorities. A practical example is creating a steering committee that includes representatives from marketing, sales, customer service, IT, finance, and operations. The result?

CX 347

CX Finance Customer Journey Map Innovation 347

Customer Think

SEPTEMBER 6, 2021

I had a recent experience with a prospective client.

Touchpoint 138

Touchpoint Retail Customer Experience 138

Shep Hyken

JANUARY 5, 2022

The perfect touchpoint. Any time you interact with a customer is a touchpoint. Finding ways to do so outside of the normal process, where you endear yourself to your customers, is a great opportunity. This was the perfect time to engage with the customer. BarkBox reached out with an offer to help if needed.

Customer Experience 145

Customer Experience Touchpoint Customer Service Sales 145

Win the Customer

DECEMBER 23, 2023

In an era where technology is deeply integrated into customer touchpoints, the responsible use of AI holds immense potential to revolutionize customer experiences. The ethical deployment of AI not only improves customer satisfaction but also fosters trust and transparency.

Touchpoint 69

Touchpoint AI Customer Experience Education 69

ECXO

APRIL 7, 2024

The Majestic Dance between AI and Humans in CX Indeed, in the luminous panorama of business ecosystems, the phrase “customer experience” has emerged as a cardinal point of focus. It is the narrative of a customer’s journey from the moment they hear about your brand until they become advocates for your solutions.

AI 334

AI CX Artificial Intelligence Predictive Analytics 334

ECXO

AUGUST 6, 2024

Future Thinking: A Complex and Multifaceted Ability that Deeply Influences Customer Experience On Customer Experience, future thinking involves envisioning and planning for future needs, preferences, and behaviors of customers. This creates a positive customer experience as customers feel understood and valued.

Customer Experience 177

Customer Experience Education Innovation Government 177

ECXO

AUGUST 9, 2023

BT Cloud Professional Services , for example, assures visitors on its website that it hires for purpose: ‘We’ve spent a lot of time putting together a team that combines service and customer experience.’ You’ll have heard a 1000 times that you need to identify the key touchpoints that are a moment of truth with our customers.

Touchpoint 296

Touchpoint CX Innovation Start-ups 296

Experience Investigators

NOVEMBER 30, 2021

A Customer Persona — and especially a CX-focused one — can help paint an accurate picture of your customer and communicate that across your organization, empowering your employees and leading to better outcomes across the board. CX Personas are fictionalized archetypes representing your customer.

Customer Journey Map 133

Customer Journey Map Customer Experience Touchpoint CX 133

ECXO

JULY 26, 2023

Unleashing the Power of Real-Time Data: Enhancing Customer Understanding Article source: [link] In a recent article we talked about the widening gap in Europe in customer experience maturity. This level of personalisation increases customer satisfaction, loyalty and advocacy = sustained growth. So, let’s wrap up.

Predictive Analytics 296

Predictive Analytics Education Touchpoint CX 296

ECXO

MAY 16, 2024

The customer-centric leader clarifies individual contributions to the customer experience In today’s competitive landscape, it is crucial for companies to ensure that every employee contributes to how customers perceive the organization’s products or services.

Touchpoint 207

Touchpoint Customer Journey Map Education CX 207

ECXO

JUNE 15, 2021

It’s not a project that you start and finish nor just about offering great customer service. Customer-centricity results as an outcome offering a great experience to the customer across all touchpoints: from the awareness stage, through the purchasing process and finally through the loyalty process. Kirsti Laasio.

Customer Satisfaction 358

Customer Satisfaction B2C Omnichannel CX 358

eglobalis

SEPTEMBER 5, 2024

It’s no longer enough to simply deliver products; companies must craft seamless, meaningful customer journeys that lead to long-term success. To achieve this, businesses must go beyond traditional, siloed approaches and explore both Customer Success (CS) and Customer Experience (CX) metrics.

Net Promoter Score 325

Net Promoter Score NPS CX VOC 325

Experience Investigators

AUGUST 20, 2024

Can sending an invoice actually enhance your customer relationship? Hear how to transform routine tasks into positive touchpoints and memorable experiences. Don’t miss these valuable tips that can help you enhance customer satisfaction and foster lasting loyalty.

Touchpoint 72

Touchpoint Invoicing Customer Loyalty Customer Satisfaction 72

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn. This practice is echoed by thousands of companies around the world.

NPS 373

NPS Customer Feedback Net Promoter Score B2C 373