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Implementing real-time support systems, such as live chats or customer portals, can drastically reduce the time required to resolve issues. Additionally, creating feedback loops where customers can voice concerns and suggestions allows companies to continuously improve their CX offerings.
Customers hold more decision power than ever in an era where information about any company’s products and services is just a mobile search away. Where does the Voice of the Customer (VoC) land in the priorities for your company’s overall strategy? Time to set new customer experience goals. What gets measured gets done.
Plus, Amy shares what The Eddy Effect is and what it means to customer experience. Quotes: “Customer-centricorganizations believe that listening to and understanding what their customers want is vital to their ability to thrive as a business.” Why is voice of customer so important?
Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director. WHY are we collecting feedback ? The one thing they all have in common?
The more important question is this: “As an organization, what can we do today to put the customer first?”. And to really make this really real, each employee at a customer-centricorganization should ask themselves this question: “What can I do today to create a better customer experience for our customer?”.
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