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What is customer relationship management?

Intercom, Inc.

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. This process is called customer relationship marketing.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership also needs to model the change talking about customers consistently, celebrating customer-focused wins, and incorporating customer impact into decision-making criteria. These are opportunities where exceptional experience can strongly influence a customers loyalty and spend.

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Customer Feedback Made Easy: The Ultimate CRM Survey Guide

SurveySensum

A Customer Relationship Management (CRM) survey is a targeted method of collecting customer feedback from the contacts stored in your CRM system. CRM surveys use existing customer data for personalized, context-driven questions. Boost Customer Engagement with CRM-Integrated Email Surveys What is it?

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Reflections on The Matrix: A Journey into the Depths of Customer Experience

ECXO

Rather than overwhelming customers with choices, they should focus on curating personalized experiences that resonate with individual preferences and needs. By prioritizing genuine interactions and valuing customer feedback, businesses can empower consumers to make informed decisions, much like Neo embracing his role as “The One.”

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The Double Agents of CX: Who are they and what do they do?

ECXO

Firstly, it’s crucial to assess your current customer service processes and identify areas that can be improved to align with the customer success approach. This involves analyzing customer feedback, support interactions, and overall customer satisfaction metrics to pinpoint areas for enhancement.

CX 358
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Conduct comprehensive research to understand the full scope of the customer journey. This involves gathering data from multiple sources such as customer feedback, social media interactions, sales data, and direct customer interviews. Companies like HSBC in Europe and Toyota in APAC excel in this area.

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NPS Integration: Harness Real-Time Customer Feedback to Drive Action

SurveySensum

No manual exporting, no data silosjust a seamless flow of feedback ready to drive your next big decision. With robust API connections and two-way integrations, you can centralize NPS data, streamline workflows, and ensure customer feedback is at the heart of every decision. Thats possible with NPS integration.

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