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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership Commitment and Vision Leading a customer experience transformation starts at the top. Leadership must establish a clear vision for what great customer experience looks like for the organization and articulate why it matters for the companys future. Strong executive commitment is the foundation for success.

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Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

Example: A potential customer fills out a form on your website. Instead of following up promptly with tailored information, the sales rep waits days before sending a generic email. By the time they respond, the customer has likely moved onor worse, chosen a competitor who acted faster. Heres how to make it happen: 1.

Sales 259
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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

[link] Introduction: Todays businesses face a pivotal question: can emerging technologies like AI and real-time data platforms reduce or even replace the need for traditional customer surveys in managing customer experience (CX)? Think of the star rating prompt right after an Uber ride, or the thumbs-up/down after a Netflix episode.

AI 357
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Customer Service + AI = Customer Success 3.0

ECXO

This level of proactive engagement not only improves the customer experience but also increases the likelihood of repeat purchases and customer loyalty. AI also plays a vital role in improving the efficiency and effectiveness of customer service operations.

AI 207
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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Goals might include improving customer satisfaction scores, reducing churn rates, or increasing customer lifetime value. Successful execution ensures that the company lives up to its promises, thereby fostering trust and loyalty among customers. Companies like HSBC in Europe and Toyota in APAC excel in this area.

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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

Introduction: The Need for a Non-Siloed Organization Silos within an organization have long been a barrier to innovation, efficiency, and customer satisfaction. For example, imagine your marketing department running a campaign without proper alignment with sales, causing confusion in customer messaging and missed opportunities.

CX 479
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The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

To start the year with a twist, Im shaking things up. Instead of diving straight into all the right things you can do to create an amazing customer experience, I thought, why not explore the flip side? What happens if a company doesnt care about customer experience? Customers loved it, and word spread like wildfire.