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Interaction Metrics Launches a Brand Overhaul

InteractionMetrics

Fed up with disappointing customer service and inane customer feedback surveys, Martha Brooke founded Interaction Metrics in 2004. The goal continues to be to help clients understand the customer experience deeply so they can grow customer loyalty. Nuanced analysis wins.

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Brewing customer service magic: A CX Moment with Dutch Bros Coffee

Zendesk

Looking to start a new venture, the brothers—grandsons of Dutch immigrants—started serving espresso from a pushcart by the railroad tracks in downtown Grants Pass, Oregon. With a focus on providing great coffee (with a side of rock music) and exceptionally friendly service, the company grew throughout the Northwest.