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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Firms like BlueConic, Adobe, RedPoint Global, and Exponea use CDPs to enable real-time analysis and personalized customer interactions. Customer Surveys : Fundamental for gathering direct feedback.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

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The Hidden Flaws of NPS: Why Better New Alternatives Are Emerging for Your Business

eglobalis

Frustrations with NPS Oversimplification of Customer Sentiment NPS categorizes customers into promoters, passives, and detractors based on a single question. This binary approach fails to capture the nuanced emotions and motivations behind customer feedback, leading to a superficial understanding of customer experiences.

NPS 335
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CX Awareness. How Customer-Centric is Your Organization?

ECXO

KPIs that reflect customer needs: We have clear KPIs that reflect our customer’s needs and their performance and they are transparently shared within the organization. 5. Customer Journey and touchpoints: All departments have clarity on our target customers, which is their journey with us, as well as key touchpoints.

CX 156
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5 Customer Journey Touchpoints to Measure

Lumoa

In reality, there are several customer touchpoints along the customer journey where you can (and should!) measure the customer experience, and each requires a slightly different approach. Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases, follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

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Closed-Loop Customer Feedback: How to Drive Real CX Results

PeopleMetrics

They expect that if they take the time to provide personal feedback, the company should take the time to provide personal follow-up. The answer to keeping your customers happy is simple: close the loop. Let’s get started by first answering the most important question about closed loop feedback: what is it?