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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

For instance, Tetra Pak actively gathers customer feedback to adapt its packaging solutions to the specific operational, environmental, and regulatory needs of each client. The cases of Siemens, Infosys, and NEC demonstrate the tangible benefits of a mindset shift from rigid frameworks to adaptable, personalized strategies.

CX 464
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The road to customer centricity – where to begin?

ECXO

Leading by example – Ericsson and DHL These steps above are crucial to make a success of your CX transformation. The telecoms giant has a customer experience programme that focuses on understanding customer needs and delivering personalised experiences. Take Ericsson, for example. Your survival could depend on it.

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Monthly Mash and The Omnipresent Customer

Customers That Stick

Note: For another perspective, check out our post Customer Before Employee, Employee Over Customer.). 5 Reasons Why Customer Feedback Matters More Than Ever - The best way to understand the customer’s perception is to ask them. - This article explains why the answer needs to be both. Someone Was Listening.

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Stop fearing customer feedback: implementing a successful VoC program

CX Network

Winner of Best CX Transformation at the CX Elite Awards 2021, Allianz, on how to successfully execute CX transformation.

VOC 52
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases, follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators

Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. WHY are we collecting feedback ? Executives want to see a clear link between CX initiatives and financial goals.

CX 94
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Customer experience, whose business is it?

Lumoa

In many organizations, marketing has an overall responsibility for the customer experience improvement initiatives and customer insights. Marketing needs to ensure that the customer feedback and insights are utilized across the whole organization, but at the same time its role is not limited to "traditional CX activities".