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Originally posted at [link] Introduction In the realm of business-to-business (B2B) interactions, customer experience (CX) is often approached through standardized frameworks and prescriptive methodologies, frequently rooted in models from major industry analysts like Gartner, Forrester, and others.
Over the past few years, empathy has become a buzzword in CX conversations—and while it’s great to emphasize understanding, empathy alone is practically useless if issues in B2B or B2C experiences remain unresolved. What good is being empathetic if customers still face recurring problems? It is not enough!
How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. This vision serves as a North Star that guides the entire program.
May the CX Force be with you! The Star Wars saga transcends its status as a beloved space opera, emerging as a rich source of insights and lessons that businesses can leverage to enhance customer experience. By recognizing where customers are in their journey, you can deliver personalized experiences that guide them toward success.
B2B CX – Strategy & Business Alignment Originally posted here with our full version: [link] Introduction A successful Customer Experience (CX) transformation program must be deeply integrated with the business strategy of an organization. Below is a step-by-step approach. Below is a step-by-step approach.
Unicorns Dependency in CX – Here Is How You Avoid This “Trap” If you’re plugged into the business world, you’ve likely heard the term “unicorn” tossed around in meetings, LinkedIn posts, or business articles. What Does It Mean If a Company’s Customer Experience Depends on Unicorns? Spoiler alert—probably not.
This article addresses and counters the unfounded predictions by some that customer experience will disappear by 2030, made by individuals more focused on garnering attention than on providing quality content on Linkedin. Some people have claimed that customer experience will become irrelevant by 2030.
How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. However, transforming CX in a B2B environment is not easy.
Introduction: The Changing Landscape of CX Education Customer experience (CX) education has long relied on a model built around a set of 5-6 pillars. Every company faces unique challenges, and the needs of customers are constantly evolving, making a standardized approach inadequate. What about flexibility?
Mini Business Cases: Real Companies Using This Approach Many companies use structured processes to evaluate and act on customerfeedback when deciding whether to develop new features. It reminds businesses to think beyond what customers explicitly ask for and focus on what will truly meet their needs in innovative ways.
Furthermore, it investigates contemporary global trends in customerfeedback strategies that advocate for a shift beyond simplistic metrics. It’s essential to move beyond singular transactional satisfaction and focus on consistent, longitudinal insights to truly understand customer behaviour and preferences.
CX Awareness. How Customer-Centric is Your Organization? We live in such a dynamic business environment that adopting a customer-centric mindset is not just beneficial; it’s necessary. But what does it truly mean to be customer-centric, and how can you tell if your organization embodies this approach?
Redefining CustomerFeedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.
This mindset reflects a deeper corporate culture of accountability, where customerfeedback is seen as a critical tool for continuous improvement. Companies That Deleted CustomerFeedback Comcast (USA) : Comcast, long criticized for poor customer service, has faced backlash for deleting customer complaints on social media.
Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide Design Thinking (DT) has emerged during the last 12 years of so as a transformative methodology for addressing complex challenges in todays business environment. Id love to hearwhat is your company doing with DT and CX.
Empathy in customer experience becomes meaningless if not followed by swift, measurable action that resolves challenges and drives outcomes. They must move beyond understanding and into execution-driven CX strategies that prioritize solutions, speed and measurable impact. They miss the impact of action-oriented strategies.
Introduction In todays digital age, the relationship between technology and customer experience (CX) has become almost inseparable. As artificial intelligence (AI) continues to evolve , it is fundamentally reshaping how businesses interact with their customers, offering personalized, efficient, and predictive solutions.
Rivalry and Collaboration: How the Titans Samsung & Apple Set the New CX Standard of Excellence Introduction In the dynamic and highly competitive world of consumer electronics, two giants consistently stand out: Samsung and Apple. Customer Experience (CX): Samsung: Samsung’s CX is heavily influenced by its technological innovations.
If you’re running a CX program, you need a way of communicating your progress to your superiors and the broader organisation. what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets.
This approach not only frustrates customers but also shifts the dealer’s responsibility to the consumer, damaging long-term relationships and demonstrating a total lack of professionalism. Train Your Staff on Modern Customer Experience Practices: Regularly train your team on customer loyalty and experience.
The Double Agents of CX: Who are they and what do they do? For Customer Experience to thrive in an organization, it’s important to have a very well-trained team of double agents. This involves analyzing customerfeedback, support interactions, and overall customer satisfaction metrics to pinpoint areas for enhancement.
But CX isnt just about making things easier its a major competitive advantage. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans. So, what does a CX Manager actually do on a daily basis?
Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience This time we will explore the fascinating connection between Quantum Physics and Customer Experience. Balancing the individual and collective aspects of customer experience is a delicate dance that businesses must master.
For example, Sales can provide insights on customerfeedback directly to Marketing, allowing for more targeted campaigns. Not only does Marketing focus on this, but Product Development, Sales, and Customer Service also have the same KPI. Each team is aligned to improve customer satisfaction, and no department is left behind.
Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. For businesses, this means the bar for customer experience (CX) is perpetually rising. Todays customers expect companies to: 1. Together, lets shine even brighter.
By analyzing churn in conjunction with Customer Experience (CX) metrics—such as customerfeedback or satisfaction scores—companies can understand the specific reasons why customers are leaving. CHS enables businesses to predict potential churn and intervene early.
Maria updated her menu descriptions to highlight the artisanal baking methods and locally sourced ingredients, helping customers appreciate the care and quality in every pastry. Continuous Feedback Loop: Regularly seek and act on customerfeedback to improve offerings.
Given that new employee onboarding is a critical time in the life of an employee, I challenged the CX Accelerator community to share two to three things their companies are doing right now, or need to do better in the future, to ensure that new employees are bought in to supporting customer experience (CX) efforts.
Customer Experience Experimentation: Your Final Frontier Introduction Customer Experience (CX) is a critical battleground in today’s competitive market. To excel, businesses must continuously refine their CX strategies, and one of the most effective ways to do this is through strategic experimentation.
So, when it came time to continue my series on What CX lessons we can learn from movies, there was no way I could leave Frodo and his epic journey out of it. After all, creating a great customer experience is a lot like an adventure through Middle-earth. CX Lesson: In customer experience, you need to play the role of Gandalf.
Journey Map Your way to Customer Experience Maturity in Just 8 Steps + 12 with CX and EX Customer experience culture is a set of values, beliefs, and behaviors that a company adopts in order to create a customer-centric culture. Do this, and you are starting your readiness to become a more mature CX company!
Designing and Rolling Out a Global Customer Experience Strategy Introduction Delivering exceptional customer experience (CX) is essential for any successful business. This strategy should include a thorough understanding of customer behaviors and preferences, aligning internal processes and culture with these insights.
What are the Best CustomerFeedback Questions to Ask? I talk and write a lot about customerfeedback. If you’ve read my article on Listening Assessments or downloaded our free Customer Interview Guide resource , you know I love customerfeedback that tells a story and contextualizes our other data.
Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.
The CX landscape is evolving. Read this blog to learn how organizations can get more out of their CX investments, including how AI can improve the quality of customerfeedback and insights.
To achieve this, businesses must go beyond traditional, siloed approaches and explore both Customer Success (CS) and Customer Experience (CX) metrics. Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty.
As I reflect on this cinematic masterpiece, with the experience and knowledge I have acquired since then, I find intriguing parallels between its themes and the modern concept of customer experience (CX). Regularly seeking customerfeedback through surveys, reviews, and direct interactions is essential for understanding how to improve.
The Thrilling Journey of a Customer Experience Leader: The 10+1 list I often get asked about my job as a Customer Experience (CX) leader and what I do on a daily basis. But before I get into that, I want to talk about what it really means to be a Customer Experience (CX) leader.
In 2024, a bold and controversial claim suggested that customer experience (CX) would become irrelevant by 2030. While such statements are often designed to spark discussion, this particular assertion felt both overly simplistic and misaligned with the transformative, continuously evolving role CX plays in business.
Here’s how tech companies can use AI-based conversation intelligence to succeed and improve CX in today’s economy using 100% of omnichannel customerfeedback.
If you’re running a CX program, you need a way of communicating your progress to your superiors and the broader organisation. what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets.
If you’re running a CX program, you need a way of communicating your progress to your superiors and the broader organisation. what’s required is something that will break down the walls of the CX department allowing everyone in the business to see how the organisation is performing relative to customer expectations and its targets.
MarTech-Driven Transformation: Navigating the Future of Customer Experience Introduction In today’s fiercely competitive business landscape, delivering a superior customer experience (CX) is not just an advantage—it’s essential. The ECXO is an open access CX Professional Business Network.
A customer experience leader’s role is often tied to collecting, analyzing and acting upon customerfeedback. Many leaders are tasked with developing customerfeedback programs, including how and when to send surveys, where to insert feedback tools like kiosks or chatbots, and how to report on the feedback once it’s gathered.
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