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Unicorns Dependency in CX – Here Is How You Avoid This “Trap”

ECXO

Unicorns Dependency in CX – Here Is How You Avoid This “Trap” If you’re plugged into the business world, you’ve likely heard the term “unicorn” tossed around in meetings, LinkedIn posts, or business articles. What Does It Mean If a Company’s Customer Experience Depends on Unicorns? Spoiler alert—probably not.

CX 334
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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

Mini Business Cases: Real Companies Using This Approach Many companies use structured processes to evaluate and act on customer feedback when deciding whether to develop new features. It reminds businesses to think beyond what customers explicitly ask for and focus on what will truly meet their needs in innovative ways.

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From Buzzword to Boardroom: Is Empathy Really Driving Results in CX?

eglobalis

Empathy in customer experience becomes meaningless if not followed by swift, measurable action that resolves challenges and drives outcomes. They must move beyond understanding and into execution-driven CX strategies that prioritize solutions, speed and measurable impact. They miss the impact of action-oriented strategies.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. However, transforming CX in a B2B environment is not easy.

CX 258
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Why are CX practitioners unhappy with their VoC platform?

eglobalis

I am often asked ‘what is the best Voice of the Customer (VoC) platform?’ I am keen that CX Practitioners see themselves as customers when buying and using a VoC platform. So last year I asked CX Practitioners and Consultants what they need from a VoC platform. or ‘do you recommend platform X?’.

VOC 335
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MarTech-Driven Transformation: Navigating the Future of Customer Experience

ECXO

MarTech-Driven Transformation: Navigating the Future of Customer Experience Introduction In today’s fiercely competitive business landscape, delivering a superior customer experience (CX) is not just an advantage—it’s essential. The ECXO is an open access CX Professional Business Network.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This article delves into the top ten MarTech solutions, that significantly improve CX outcomes.