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May the Customer Experience (CX) Force be with you!

ECXO

May the CX Force be with you! The Star Wars saga transcends its status as a beloved space opera, emerging as a rich source of insights and lessons that businesses can leverage to enhance customer experience. To improve customer experience, companies must first understand their customers’ unique journeys, pain points, and goals.

CX 296
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

Originally posted at [link] Introduction In the realm of business-to-business (B2B) interactions, customer experience (CX) is often approached through standardized frameworks and prescriptive methodologies, frequently rooted in models from major industry analysts like Gartner, Forrester, and others.

CX 433
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Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis

ECXO

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Furthermore, it investigates contemporary global trends in customer feedback strategies that advocate for a shift beyond simplistic metrics. It’s essential to move beyond singular transactional satisfaction and focus on consistent, longitudinal insights to truly understand customer behaviour and preferences.

NPS 373
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CX Awareness. How Customer-Centric is Your Organization?

ECXO

CX Awareness. How Customer-Centric is Your Organization? We live in such a dynamic business environment that adopting a customer-centric mindset is not just beneficial; it’s necessary. But what does it truly mean to be customer-centric, and how can you tell if your organization embodies this approach?

CX 156
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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Over the past few years, empathy has become a buzzword in CX conversations—and while it’s great to emphasize understanding, empathy alone is practically useless if issues in B2B or B2C experiences remain unresolved. What good is being empathetic if customers still face recurring problems? It is not enough!

CX 288
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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

For example, Sales can provide insights on customer feedback directly to Marketing, allowing for more targeted campaigns. Not only does Marketing focus on this, but Product Development, Sales, and Customer Service also have the same KPI. Each team is aligned to improve customer satisfaction, and no department is left behind.

CX 337