Remove Customer Feedback Remove CXM Remove Key Driver Analysis
article thumbnail

2020 Customer Experience: 20 Wishes

ClearAction

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer.

CXM 120
article thumbnail

2020s Customer Value: 20 Wishes

ClearAction

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer.

CXM 90