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Some companies are so stumped by their unstructured data that they just toss it and hope no gold nuggets were lost. This is a grave mistake because customer verbatims are—quite literally—the voice of the customer.
How to bake in a process and culture of customerfeedback. Scalable customerfeedback approaches. How to identify your customer advocates and become their biggest supporters. How to bake in a process and culture of customerfeedback. We’re major advocates for collecting real-time data.
One in four B2B firms has established processes for connecting data across customers' end-to-end experience with the company; 25% more are just starting this. One in four B2B firms integrates customerfeedback sources; 29% more are just starting this. SunGard: Chief Customer Officer as Change Agent.
Data Sources Any initiative to improve the customer experience will be unsuccessful without understanding the customer and his needs. To do that, we must have the right data at our fingertips. What is the right data? And you''ll need to conduct a root cause analysis to understand the why behind it all.
New analytics tools also help businesses data-mine social media for signs of potential customer issues before phones start ringing. In any role, people need to receive feedback about how they’re doing and where they could improve. It’s no different when it comes to delivering on the customer experience.
These partners deserve a voice, as well, and that voice should be acted upon tactically and woven into the corporate strategy just like we do with customer and employee feedback. Listen to the Voice of the Customer through the Partner Your partners are a treasure trove of insight about your customer base.
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