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How to launch a digital customer experience transformation

Zendesk

But to start, there are three elements that must be in place for a successful customer experience transformation, as identified by McKinsey partner Nicolas Maechler: Customer-centric buy-in from the top to ensure a shared vision. The redesign and digitization of customer journeys.

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S@*#!$%: The One Word to Scrub from Your Email Subject Lines for Surveys

InteractionMetrics

With one question, the Net Promoter Score made customer satisfaction surveying easier than ever. Today, surveys are the default method for collecting customersfeedback. As a short-term band-aid fix, don’t use the “survey” word when you ask for customer feedback. Include multiple links to the survey.

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4 ways to grow your customer base as a startup

Zendesk

Make customer success a cornerstone of your go-to-market (GTM) strategy. Listen to your customers: customer conversations, customer interviews, and customer feedback. Expand with current customers, not only net-new ones. Never forget your first deal. Never forget your first deal. “I

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Workplace Diversity Survey: Your Guide to DEI Program Success

InteractionMetrics

Always use a postscript under the signature – it’s a classic direct marketing method proven to boost response rates. Underscore the survey’s anonymity, objectivity, or the fact that it’s administered by a third party in the email signature.

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How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

In this position, he formed and chaired the organization’s Customer Experience Program Management Office, which coordinated and provided governance for customer-related activities across all of Nissan’s business functions. “The challenge with customer experience,” he says, “isn’t one thing.