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But to start, there are three elements that must be in place for a successful customer experience transformation, as identified by McKinsey partner Nicolas Maechler: Customer-centric buy-in from the top to ensure a shared vision. The redesign and digitization of customer journeys.
Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work. You need a process to surface account-level insights out of user-level feedback.
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