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7 Moments, 7 Customer Feedback Questions for Better CX

Experience Investigators

What are the Best Customer Feedback Questions to Ask? I talk and write a lot about customer feedback. If you’ve read my article on Listening Assessments or downloaded our free Customer Interview Guide resource , you know I love customer feedback that tells a story and contextualizes our other data.

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Square’s Rohini Pandhi on spotting and solving customer problems

Intercom, Inc.

Finding those problems to solve, however, becomes increasingly difficult as you scale – where the volume of feedback, and noise level of the vocal minority, compounds by the day. Rohini Pondhi , product management lead for Square’s Invoices product, knows this challenge well. At Square, I manage a product called Square Invoices.

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[Experience Action Podcast] So Many Improvements! Where to Start?

Experience Investigators

By mapping out the customer journey, we uncover the pain points and opportunities that matter most, using a combination of customer feedback and operational data to guide our efforts. I’m reaching out to you—our dedicated listeners—to share your thoughts and questions about enhancing customer experiences.

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Customer experience, whose business is it?

Lumoa

In many organizations, marketing has an overall responsibility for the customer experience improvement initiatives and customer insights. Marketing needs to ensure that the customer feedback and insights are utilized across the whole organization, but at the same time its role is not limited to "traditional CX activities".

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How Can Sentiment Analysis Be Used to Improve Customer Experience?

InteractionMetrics

Customer sentiment analysis involves evaluating customer data to understand emotional tonewhether it’s positive, negative, or neutral. It relies on natural language processing (NLP) and machine learning to classify customer feedback. For example: The checkout process was seamless! Positive sentiment.

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When Should You Start Measuring Net Promoter Score?

Retently

A diverse customer base requires a larger, more inclusive study than a relatively uniform customer base. Are there external factors that could affect how customers respond? Startups usually work in small teams and there’s only one person assigned to deal with the customer feedback , among other tasks and responsibilities.

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Improve Customer Experience in 3 Steps, No Matter Your Budget or Title

Experience Investigators

Know your customer and their actual journey. Understanding the customer is key. That means leveraging journey mapping, customer feedback programs, and behavioral data to evaluate where the journey requires improvements. . What do customers want? Ask fellow leaders and leverage customer feedback.