Why Voice of Customer Matters (& How To Do It Right)
SurveySensum
APRIL 28, 2025
Heres the thing – 77% of customers have a more favourable view of brands that ask for and accept customer feedback. Thats where Voice of Customer (VoC) programs come in! But what is VOC, why is it crucial, and how can you leverage it to improve customer satisfaction and business growth?
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