ECXO

MARCH 11, 2025

Step 3: Identify and Prioritize Key Customer Journeys That Drive Business Outcomes Not all CX improvements will have the same impact on the business. Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency.

B2B 310

B2B CX CX Transformation Net Promoter Score 310

eglobalis

JUNE 27, 2024

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

Customer Experience 489

Customer Experience VOC Net Promoter Score Government 489

eglobalis

MARCH 13, 2025

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Highlight Competitive Advantage : Show how a superior customer experience differentiates the company from competitors, potentially leading to increased market share.

CX 258

CX CX Transformation B2B B2C 258

eglobalis

SEPTEMBER 5, 2024

Customer Experience (CX) focuses on the overall perception customers have after interacting with your brand. CX includes the emotional and psychological responses customers have across various touchpoints, such as ease of use, support quality, and overall satisfaction.

Net Promoter Score 458

Net Promoter Score CX NPS VOC 458

ECXO

JULY 29, 2024

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Firms like BlueConic, Adobe, RedPoint Global, and Exponea use CDPs to enable real-time analysis and personalized customer interactions. Customer Surveys : Fundamental for gathering direct feedback.

Customer Experience 380

Customer Experience Net Promoter Score VOC Government 380

ECXO

DECEMBER 25, 2024

Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. For businesses, this means the bar for customer experience (CX) is perpetually rising. Todays customers expect companies to: 1. I usually call them MoTs (Moments of Truth).

Customer Experience 156

Customer Experience Social Media CX E-commerce 156

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 407

B2B Customer Experience Touchpoint CX 407

ECXO

AUGUST 19, 2024

Refined Customer Journey Mapping : Experimentation is particularly useful for refining customer journey maps. By testing different journey scenarios, businesses can identify the true paths customers take and optimize touchpoints, improving overall experience and alignment with customer expectations.

Customer Experience 369

Customer Experience Customer Journey Map Net Promoter Score B2B 369

eglobalis

OCTOBER 1, 2024

For example, Sales can provide insights on customer feedback directly to Marketing, allowing for more targeted campaigns. When every department works toward common targets—such as customer satisfaction or operational efficiency—it becomes easier to focus on the broader company mission rather than department-specific objectives.

CX 478

CX Finance Customer Journey Map Innovation 478

ECXO

FEBRUARY 3, 2025

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. In this article, well explore the differences between reactive and proactive sales, show how bad sales experiences drive customers away, and give concrete steps to build a process that creates loyal, happy customers.

Sales 259

Sales Customer Experience E-commerce Start-ups 259

SurveySensum

APRIL 16, 2025

A Customer Relationship Management (CRM) survey is a targeted method of collecting customer feedback from the contacts stored in your CRM system. CRM surveys use existing customer data for personalized, context-driven questions. Well, CSAT and NPS surveys are designed for just this. Why is it important?

CRM 52

CRM Customer Feedback NPS Touchpoint 52

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The key here is to understand the drivers of customer satisfaction in each of your journey stages. The information that goes into it will be determined by who will be consuming it.

CX 345

CX Customer Journey Map Touchpoint Customer Satisfaction 345

SurveySensum

DECEMBER 4, 2024

This CX metric has the ability to gauge customer loyalty and predict business growth. Using NPS in finance industry can get to the heart of why customers would or wouldn’t recommend them to others. What is NPS in Banking and Other Financial Institutions? And this is where NPS comes into play.

NPS 52

NPS Net Promoter Score Close the Loop Customer Loyalty 52

Retently

JULY 8, 2024

You’ve probably heard the saying, “Happy customers are the best marketing.” Well, Net Promoter Score (NPS) helps you get a handle on how your customers feel about your business. It’s a simple yet powerful tool that helps you measure customer loyalty and satisfaction. Brief Explanation of NPS So, what exactly is NPS?

Touchpoint 78

Touchpoint NPS Net Promoter Score Actionable Insights 78

Retently

MARCH 14, 2023

In today’s fast-paced business environment, customer feedback has become an invaluable resource for brands striving to stay ahead of the curve. By tapping into the voice of the customer , companies can gain a deeper understanding of customer needs and craft meaningful experiences that foster loyalty.

NPS 136

NPS Net Promoter Score Customer Satisfaction Customer Feedback 136

SurveySensum

FEBRUARY 13, 2025

Customer experience has moved from being a competitive differentiator to a key business imperative. Companies that lead in customer experience are now outperforming laggards by nearly 80%. NPS is a critical business KPI that tells you how likely your customer is to recommend your product or service to others.

Net Promoter Score 52

Net Promoter Score NPS Close the Loop Sentiment Analysis 52

Retently

MARCH 11, 2025

That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans. Data drives their decisions by monitoring NPS, CSAT, CES, and return trends, they identify pain points and push for actionable improvements.

CX 116

CX Customer Experience Net Promoter Score NPS 116

Retently

MAY 26, 2023

This makes it easy for customers to respond and reduces the level of hesitation common to long, complicated satisfaction surveys. Since NPS® gives you both a quantitative score and real, qualitative feedback , acting on the advice and information you receive from customers is a quick, simple and straightforward process.

Net Promoter Score 135

Net Promoter Score NPS Close the Loop Customer Satisfaction 135

Experience Investigators

NOVEMBER 16, 2021

A customer experience leader’s role is often tied to collecting, analyzing and acting upon customer feedback. Many leaders are tasked with developing customer feedback programs, including how and when to send surveys, where to insert feedback tools like kiosks or chatbots, and how to report on the feedback once it’s gathered.

Customer Feedback 133

Customer Feedback Net Promoter Score Close the Loop Customer Journey Map 133

SurveySensum

OCTOBER 17, 2024

73% of consumers across the globe expect companies to understand their unique expectations and needs — Customer Feedback Analytics is the key to it! This is where customer feedback analytics solutions come in. It helps you decode the true potential of customer data and open up new growth avenues.

Customer Feedback 52

Customer Feedback Text Analytics Social Media Artificial Intelligence 52

Kerry Bodine

MAY 3, 2019

Its brilliance is in its simplicity: Everyone from customers to top executives understand that willingness to recommend connects directly to an organization’s financial success. As such, I hold a special place in my heart for NPS and the people that created it. How Net Promoter Companies Thrive in a Customer-Driven World.

NPS 26

NPS Net Promoter Score Contact Center Touchpoint 26

Lumoa

JANUARY 31, 2023

Customer experience management brings discipline to this somewhat vague and soft area: by establishing a systematic process for collecting, analyzing, and acting on customer feedback, you’ll be able to improve customer experience altogether. In This Article: Why do you need Customer Experience Management?

Customer Experience 165

Customer Experience NPS Touchpoint Close the Loop 165

Retently

MARCH 17, 2025

Ready-to-use examples for different reporting styles, whether youre all about the numbers, customer feedback, or a mix of both. Heres how they break down: Weekly Reports The Whats Happening Now Report Covers the latest ticket trends, response times, customer complaints, and quick wins. Tracks customer pain points in real-time.

Actionable Insights 90

Actionable Insights CX NPS Sentiment Analysis 90

Lumoa

FEBRUARY 9, 2023

Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases, follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Lumoa

FEBRUARY 20, 2018

Customer experience management brings discipline to this somewhat vague and soft area: by establishing a systematic process for collecting, analyzing and acting on the customer feedback, you’ll be able to start taking the customer experience in control. Why do you need Customer Experience Management?

Customer Experience 141

Customer Experience NPS Touchpoint Net Promoter Score 141

Lumoa

JANUARY 7, 2021

In reality, there are several customer touchpoints along the customer journey where you can (and should!) measure the customer experience, and each requires a slightly different approach. Different surveys help you measure the experience appropriately at all customer journey touchpoints, and there is no one-size-fits-all.

Touchpoint 78

Touchpoint Customer Journey Map Social Media Text Analytics 78

Zonka Feedback

DECEMBER 16, 2024

Salesforce, a leading customer relationship management platform, becomes even more powerful when integrated with Zonka Feedback Surveys. Embedding surveys in Salesforce emails allows you to collect customer feedback seamlessly, enhancing the efficiency of your sales, service, and marketing teams.

Customer Relationship Management 52

Customer Relationship Management NPS Touchpoint Customer Relationship 52

Retently

AUGUST 12, 2024

If you’re running an ecommerce or retail store, you probably already know how important it is to keep your customers happy. That’s where NPS (Net Promoter Score) comes in. This is a helpful customer satisfaction metric that can tell you exactly how your customers feel about your products and services. So, what is NPS ?

NPS 79

NPS Retail Net Promoter Score Touchpoint 79

SurveySensum

DECEMBER 30, 2024

CustomerGauge is well known for its advanced capability in customer loyalty measurement via NPS; however, it doesnt have the perfect solution for every business. While it shines in NPS insights, CustomerGauge falls short in a few key areas. Address negative feedback instantly with real-time ticket generation.

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Lumoa

FEBRUARY 28, 2023

Strategically reacting to customer feedback can increase customer loyalty and retention. In this post, you’ll learn why customer feedback is integral to your business’s success. These commonalities are elements of your customer journey —the sum of all interactions customers have with your brand.

Customer Feedback 78

Customer Feedback Close the Loop Net Promoter Score Actionable Insights 78

SurveySensum

APRIL 11, 2025

Your NPS or CSAT scores give you a snapshot of your customer sentiment, but is that enough? To stay ahead of the curve, you need to know not only what your customers think, but also why they think so. Thus, youll know if your customers love your product but find delayed customer support frustrating.

Key Driver Analysis 52

Key Driver Analysis Text Analytics Sentiment Analysis NPS 52

Retently

JULY 29, 2018

Although it was written with Net Promoter Score© in mind, it is applicable to any customer satisfaction – CSAT, CES, regular multiple choice surveys, etc. Like every metric that depends on user-submitted data, NPS© gets more accurate as the audience size and survey response rate grows. Let’s get started!

NPS 89

NPS Net Promoter Score Customer Satisfaction Touchpoint 89

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The key here is to understand the drivers of customer satisfaction in each of your journey stages. The information that goes into it will be determined by who will be consuming it.

CX 182

CX Customer Journey Map Touchpoint VOC 182

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The key here is to understand the drivers of customer satisfaction in each of your journey stages. The information that goes into it will be determined by who will be consuming it.

CX 182

CX Customer Journey Map Touchpoint VOC 182

Retently

FEBRUARY 9, 2024

Creating an insightful customer feedback questionnaire can seem daunting. Dive into the steps for effective questionnaire design, crucial areas for feedback, and tactics for maximizing the valuable data you collect without the fluff. What questions do you include to not only garner responses but also drive your business forward?

Customer Feedback 93

Customer Feedback Net Promoter Score Customer Satisfaction NPS 93

Lumoa

APRIL 3, 2018

The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. That time, customer experience management was still unknown to the most of the business doers. Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint.

Net Promoter Score 126

Net Promoter Score NPS Touchpoint Text Analytics 126

Lumoa

JANUARY 2, 2023

In This Article: What is a transactional NPS (tNPS)? How to calculate transactional NPS (tNPS)? What is the difference between transactional NPS (tNPS) and Net Promoter Score (NPS)? What is a transactional NPS (tNPS)? How to calculate transactional NPS (tNPS)? But what is the difference between tNPS and NPS?

Net Promoter Score 78

Net Promoter Score NPS Customer Satisfaction Customer Feedback 78