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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

While CRMs essentially capture transactional sales data and record details about a customer or account, they do not inherently reveal the customers' true sentiment and perceptions when interacting with your brand at different touchpoints. That’s where CEM comes into play. Talk to David.

CEM 84
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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

Checking the pulse of your customers once a year (or not at all) is a bad habit… and it could be deadly. You need to be continually tapped into feedback along critical touchpoints throughout the customer journey. And you can’t stop there. P.S. What did you think of this blog post?

NPS 96