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And things like sponsoring sporting events form associations in consumers’ minds. Red Bull has used sports sponsorship to cement its place as an extreme sports brand very effectively over the last decade. And cozying up to a sports team or an ‘influencer’ in your niche can quickly win you fans of your own by proxy.
At the very least, customer support automation helps take the burden of repetitive tasks off agents’ shoulders and enable them to focus on more complex problems. In our personal lives, that could be learning a new language, playing a sport, or making origami frogs (true story). For example, do you practice sociallistening?
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