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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative feedback on social media. Studies by Forrester reveal that unaddressed complaints on social media can increase customer churn by up to 15%.

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May the Customer Experience (CX) Force be with you!

ECXO

Just like the diverse group of heroes banding together to overcome formidable obstacles, businesses must be prepared to listen to customer feedback, evolve their offerings, and address any issues that arise promptly. This enables a 360-degree view of the customer, allowing for hyper-personalized experiences.

CX 296
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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Sentiment Analysis for Enhanced Engagement AI-powered sentiment analysis tools help B2B businesses understand customer emotions and tailor their responses accordingly. Samsung uses AI to analyze customer feedback and improve its B2B solutions, ensuring that its products and services align with client needs.

B2B 387
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Furthermore, it investigates contemporary global trends in customer feedback strategies that advocate for a shift beyond simplistic metrics. These companies integrate NPS into broader customer experience strategies, complementing it with additional qualitative insights and metrics to paint a comprehensive picture.

NPS 456
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

For instance, Tetra Pak actively gathers customer feedback to adapt its packaging solutions to the specific operational, environmental, and regulatory needs of each client.

CX 516
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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Smart brands use social listening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.

AI 317
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NPS vs. Social Media For Market Research

Retently

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. NPS Measures Customer Satisfaction, Not Public Opinion.