ECXO

MARCH 11, 2025

Step 3: Identify and Prioritize Key Customer Journeys That Drive Business Outcomes Not all CX improvements will have the same impact on the business. Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency.

B2B 255

B2B CX CX Transformation Net Promoter Score 255

eglobalis

OCTOBER 14, 2024

The traditional 5-6 pillar model of CX education was created to give professionals a structured approach to understanding customer experience. These pillars include the basics: customer journey mapping, touchpoint analysis, feedback loops, and internal operational alignment.

Education 404

Education Customer Experience Customer Journey Map Innovation 404

eglobalis

MARCH 13, 2025

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Highlight Competitive Advantage : Show how a superior customer experience differentiates the company from competitors, potentially leading to increased market share.

CX 222

CX CX Transformation B2B B2C 222

eglobalis

JUNE 27, 2024

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

Customer Experience 422

Customer Experience VOC Net Promoter Score Government 422

ECXO

JULY 29, 2024

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Firms like BlueConic, Adobe, RedPoint Global, and Exponea use CDPs to enable real-time analysis and personalized customer interactions. Customer Surveys : Fundamental for gathering direct feedback.

Customer Experience 380

Customer Experience Net Promoter Score VOC Government 380

ECXO

DECEMBER 25, 2024

The Changing Landscape of Customer Expectations Over the last decade, customer expectations have evolved dramatically, reshaped by advancements in technology, the proliferation of online shopping, and the increasing availability of personalized services. Todays customers expect companies to: 1.

Customer Experience 156

Customer Experience Social Media CX E-commerce 156

ECXO

AUGUST 12, 2024

MarTech-Driven Transformation: Navigating the Future of Customer Experience Introduction In today’s fiercely competitive business landscape, delivering a superior customer experience (CX) is not just an advantage—it’s essential. The ECXO is an open access CX Professional Business Network.

Customer Experience 366

Customer Experience Social Media Predictive Analytics Machine Learning 366

eglobalis

JULY 31, 2024

Ahead of the Curve: MarTech-Driven Customer Experience Evolution Introduction In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This article delves into the top ten MarTech solutions, that significantly improve CX outcomes.

Customer Experience 378

Customer Experience Social Media Predictive Analytics AI 378

eglobalis

OCTOBER 1, 2024

For example, Sales can provide insights on customer feedback directly to Marketing, allowing for more targeted campaigns. Similarly, IT can work closely with Operations to ensure that the necessary technological infrastructure supports both departments’ needs.

CX 405

CX Finance Customer Journey Map Innovation 405

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 329

B2B Customer Experience Touchpoint CX 329

ECXO

OCTOBER 23, 2024

Furthermore, AI enables organizations to gather and analyze customer feedback at scale. Sentiment analysis algorithms can process vast amounts of customer feedback from multiple sources, such as social media platforms, online reviews, and surveys. Using AI to Enhance the Experience 1.

AI 207

AI Customer Service Sentiment Analysis Predictive Analytics 207

ECXO

APRIL 10, 2024

Similarly, in customer experience, a customer can behave both as an individual “particle” and as part of a collective “wave” As individual “particles”, customers have unique, personal experiences with a business. This concept can be applied to customer experience as well.

CX 334

CX Customer Experience Social Media Sentiment Analysis 334

ECXO

JUNE 23, 2024

Firstly, it’s crucial to assess your current customer service processes and identify areas that can be improved to align with the customer success approach. This involves analyzing customer feedback, support interactions, and overall customer satisfaction metrics to pinpoint areas for enhancement.

CX 358

CX Customer Satisfaction Innovation Customer Feedback 358

eglobalis

SEPTEMBER 5, 2024

This article explores how integrating CS and CX metrics can transform customer strategies, boost adoption, and lead to measurable, data-driven business success. Additionally, I’ll share my personal experience working with technology companies and how this approach is particularly beneficial in today’s rapidly evolving landscape.

Net Promoter Score 382

Net Promoter Score CX NPS VOC 382

SurveySensum

DECEMBER 27, 2024

Customer satisfaction is at the heart of every successful business, and getting it right involves more than just good service – its about creating a smooth experience and being responsive to what your customers want. Technology makes it all a bit easier these days. Lets dive in!

Technology 52

Technology Technology Artificial Intelligence CX 52

ECXO

OCTOBER 7, 2024

You are tasked with reinventing the customer journey, merging technology and human touch to craft seamless, personalized experiences. I frequently encourage every member of the company to think from the customer’s perspective ensuring that customer satisfaction is embedded into the very fabric of the organization.

Customer Experience 373

Customer Experience CX Innovation Artificial Intelligence 373

Experience Investigators

NOVEMBER 16, 2021

A customer experience leader’s role is often tied to collecting, analyzing and acting upon customer feedback. Many leaders are tasked with developing customer feedback programs, including how and when to send surveys, where to insert feedback tools like kiosks or chatbots, and how to report on the feedback once it’s gathered.

Customer Feedback 133

Customer Feedback Net Promoter Score Close the Loop Customer Journey Map 133

ECXO

JULY 26, 2023

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. — Before going any further, thank you Corinna Klaes for your invaluable feedback. Technology in itself doesn’t make the difference. Start where you are.

Predictive Analytics 296

Predictive Analytics Education CX Touchpoint 296

Retently

MARCH 11, 2025

That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans. Morning Routine: Customer Feedback First Most days start with one thing: checking customer feedback. Lets take a closer look!

CX 115

CX Customer Experience Net Promoter Score NPS 115

Retently

OCTOBER 1, 2018

For example, as more and more consumers will start using voice search to look up businesses, your customer journey template will need to be tweaked to reflect the new ways of interaction with your brand and any potential voice search technology integrations. Also, it helps you improve all touchpoints.

Customer Journey Map 91

Customer Journey Map Touchpoint Social Media CEM 91

PeopleMetrics

JANUARY 16, 2025

In Lesson #3 of Listen or Die , I wrote about the power of Voice of the Customer (VoC) programs to act as a single source of truth for all customer feedback. These programs flag issues from unstructured customer feedback and summarize key themes and sentiment in real-time. And at scale.

AI 71

AI VOC Sentiment Analysis E-commerce 71

Win the Customer

NOVEMBER 29, 2024

Customer Journey Mapping is a visual representation of the steps a customer takes to achieve a goal, from initial awareness to post-purchase satisfaction. It involves mapping out every touchpoint a customer encounters, both online and offline. Usage: How do customers use your product or service?

Customer Journey Map 59

Customer Journey Map Social Media Touchpoint Customer Satisfaction 59

PeopleMetrics

FEBRUARY 4, 2025

But what has changed is how AI is starting to reshape VoC, especially in the later phases, making it easier to scale, analyze customer feedback, and identify actions that drive real improvements. The core steps in this phase remain the same: Start with a relationship survey to establish a baseline for customer sentiment.

VOC 62

VOC AI Text Analytics Touchpoint 62

Lumoa

JANUARY 31, 2023

Customer experience management brings discipline to this somewhat vague and soft area: by establishing a systematic process for collecting, analyzing, and acting on customer feedback, you’ll be able to improve customer experience altogether. In This Article: Why do you need Customer Experience Management?

Customer Experience 165

Customer Experience NPS Touchpoint Close the Loop 165

Lumoa

FEBRUARY 9, 2023

Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers. In both cases, follow-up is a necessity, not a choice, if you want to build strong relationships with your customers.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

ECXO

AUGUST 21, 2024

In customer experience, focusing solely on one aspect, like automation or cost-saving, without balancing it with human touch and empathy can lead to dissatisfaction. Successful organizations strike a balance between technology and human interaction to ensure a holistic and enriching customer journey.

CX 156

CX Social Media Touchpoint Predictive Analytics 156

C3Centricity

NOVEMBER 12, 2024

How do our customers define a positive experience, and how does that align with our approach? Encouraging leaders to establish and communicate this definition creates a foundation for a company-wide culture that actively listens and adapts to customer feedback. Source: Retail Dive.

Touchpoint 62

Touchpoint Retail Customer Loyalty Customer Relationship 62

Lumoa

NOVEMBER 21, 2023

But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Customer Feedback 78

Customer Feedback AI Machine Learning Social Media 78

SurveySensum

OCTOBER 29, 2024

It’s no secret that your contact center is the first line of defense with your customers – making it the most important touchpoint in the customer journey. Also, 88% of customers say that a good customer service experience is what makes them more likely to make another purchase from the brand.

Contact Center 52

Contact Center Text Analytics Sentiment Analysis Machine Learning 52

Lumoa

FEBRUARY 20, 2018

Customer experience management brings discipline to this somewhat vague and soft area: by establishing a systematic process for collecting, analyzing and acting on the customer feedback, you’ll be able to start taking the customer experience in control. Why do you need Customer Experience Management?

Customer Experience 141

Customer Experience NPS Touchpoint Net Promoter Score 141

Intercom, Inc.

FEBRUARY 9, 2021

Understand how customer expectations are changing. In particular, the pandemic has brought about an unprecedented shift in our reliance on technology that has had a knock-on effect on how customers relate to, and interact with, companies and brands. Customers should be the main focus of any business.”.

Customer Expectations 222

Customer Expectations Touchpoint Start-ups Customer Satisfaction 222

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? Nowadays, it’s feasible to use voice-mining technology to categorize audio content. B2B Customer Experience: Do This, Not That.

Touchpoint 59

Touchpoint B2B Customer Experience Customer Journey Map 59

Retently

FEBRUARY 9, 2024

Creating an insightful customer feedback questionnaire can seem daunting. Dive into the steps for effective questionnaire design, crucial areas for feedback, and tactics for maximizing the valuable data you collect without the fluff. What questions do you include to not only garner responses but also drive your business forward?

Customer Feedback 92

Customer Feedback Net Promoter Score Customer Satisfaction NPS 92

SurveySensum

JULY 25, 2019

Research says that 57% of customers have stopped buying from a company because a competitor provided a better experience. Closing the loop with customer feedback doesn’t need to be difficult at all. . Listen to the customers constantly. Churn out customer interaction . Respond with a solution to customer feedback.

Close the Loop 74

Close the Loop Customer Feedback Net Promoter Score CEM 74

Zendesk

DECEMBER 7, 2021

Let’s start with the basics: What is a customer touchpoint? To put it simply, a customer touchpoint is any time a consumer interacts with your brand, whether that’s through an employee, a website, an advertisement, or an app. And the experiences consumers have with those touchpoints can shape how they view your company.

Touchpoint 52

Touchpoint Customer Journey Map Legal Retail 52

Win the Customer

JANUARY 20, 2020

Take advantage of feedback to improve your business – Feedback is the most valuable resource that a business can have. Take a look at how all of your competition asks for feedback at the end of interactions with customers. In addition to this, you can use the feedback to find out what your business is doing right.

AI 159

AI Artificial Intelligence Machine Learning Social Media 159

Win the Customer

DECEMBER 23, 2024

Implications: Product Development: Develop AI models that analyze customer data (purchase history, browsing behavior, demographics, sentiment) to predict individual needs and preferences. Implement personalized recommendations, proactive support, and tailored communication strategies across all customer touchpoints. GDPR, CCPA).

AI 59

AI Customer Service E-commerce Social Media 59