Remove Customer Journey Map Remove Customer Relationship Management Remove Touchpoint
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

While customer delight is the ultimate goal, framing it in terms of ROI and competitive advantage speaks the language of executives and ensures CX strategy gets the necessary support. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

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The Double Agents of CX: Who are they and what do they do?

ECXO

This involves not only training your team on customer success principles but also ensuring that every department within your company understands and prioritizes the customer’s success and satisfaction. Furthermore, implementing the right technology and tools is paramount for the success of your customer success team.

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Customer Experience Strategy 101: From Vision to Implementation

Experience Investigators

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). Explain how youre looking to build customer personas using the organizations data and ask the data expert about how you can accomplish this effectively.

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Key Differences: Customer Experience Management vs. Customer Relationship Management

SurveySensum

Customer Experience Management vs. Customer Relationship Management – What are the Key Differences? Good customer experience goes beyond a transaction — it’s about making your customers feel heard, valued, and understood. But as customer expectations evolve, so do the tools to manage them.

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The road to customer centricity – where to begin?

ECXO

Define a customer-centric vision and strategy – develop a clear vision and strategy that outlines the company’s goals and objectives for improving customer experience. The telecoms giant has a customer experience programme that focuses on understanding customer needs and delivering personalised experiences.

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Special Guests

ECXO

About Ray Gerber, Chief Product Officer Ray is a global leader in customer engagement technologies, with over 30 years of experience in building innovative technologies for enterprises. He has extensive expertise in customer relationship management, customer decisions, and self-learning.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

What is customer experience optimization? Customer experience optimization is the process of gaining a deep understanding of your customers and enhancing the customer journey across all touchpoints. In short, it’s adopting a customer-centric mentality. Visualize data with customer journey maps.