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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. Equally important is visible sponsorship.

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B2B CX – Strategy & Business Alignment

ECXO

B2B CX – Strategy & Business Alignment Originally posted here with our full version: [link] Introduction A successful Customer Experience (CX) transformation program must be deeply integrated with the business strategy of an organization. Below is a step-by-step approach.

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Building a Great CX Team

CX Accelerator

The 8 skills required by any CX team are: Strategy. Customer Insights/Measurement/Analytics. Customer Journey Mapping. In this role, you want someone who is naturally curious who will be internally motivated to seek out answers to the questions they have about customer behavior. Project/Program Management.

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The road to customer centricity – where to begin?

ECXO

Define a customer-centric vision and strategy – develop a clear vision and strategy that outlines the company’s goals and objectives for improving customer experience. Leading by example – Ericsson and DHL These steps above are crucial to make a success of your CX transformation. Take Ericsson, for example.

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Getting Employee Buy-In for Your #CX Transformation

CX Journey

Use one of the most powerful customer experience training tools at your disposal : the customer journey map. If you don''t read another post I recommend here, this one will provide you with the tools you need to get employee buy-in. It provides clarity in a lot of ways, including those mentioned in #1.

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How Two Leaders Use Customer Journey Mapping As a Tool to Unite Leadership and Address Customer Retention Concerns

Customer Bliss

In my recent vlog, Jeanne’s Daily Dose…Of Reality , I discuss the importance of customer journey mapping and how you can use it to break down silos and unite your leadership team. Develop a Customer Health Dashboard to Help You Focus Your Journey Map Needs.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Secure the support of the C-suite executives since Forrester stated “ Every successful transformation we studied began with a customer experience epiphany by a CEO or COO.” ” Build a cross-functional CX team: get the key players from the whole company (chief executives, heads of departments) onboard CX transformation.