ECXO

MAY 16, 2024

A customer journey is always seen from the customer’s perspective. The touchpoints of the customer journey, i.e., the various occasions when a customer comes into direct or indirect contact with the organization, product, service, or brand, constitute the customer journey and are key to influencing the customer experience.

Touchpoint 207

Touchpoint Customer Journey Map Education CX 207

Experience Investigators

DECEMBER 10, 2024

Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint. Start With One Customer Touchpoint Sometimes, you need to start small. Dont worry: It does get easier with a solid strategy!)

CX 52

CX Customer Experience Touchpoint CXM 52

Experience Investigators

MAY 11, 2021

Customer experience exists whether you are intentional about it or not. After all, your customer is experiencing the brand via every interaction, touchpoint, service call, and delivery. When leaders say this, what they really mean is, “We’re just getting started with customer experience management.”

Customer Experience Management 105

Customer Experience Management CXM CX Customer Experience 105

Lumoa

FEBRUARY 9, 2023

Customer Experience Design Customer experience design (CXD) is a customer experience strategy used to create customer experiences that meet customer needs and drive customer loyalty. The journey includes all the touch points and engagements that an individual has with a brand.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? This series of monthly B2B CX articles explores the nuances of business customer experience. This single fact means a lot.

B2B 86

B2B CXM Customer Experience Customer Experience Management 86

SurveySensum

OCTOBER 2, 2024

What is Customer Experience Management (CXM)? Customer Experience Management gives you a 360-degree view of your customers, allowing you to segment them based on behaviors, map their journeys, and anticipate their needs. In fact, the global CXM market is expected to grow at a 14.6% Why CXM Matters?

Customer Relationship Management 52

Customer Relationship Management Customer Experience Management Customer Relationship CXM 52

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. Customer Experience Management Customer Experience Management (CEM, CXM) is tracking and understanding your customers’ experience, acting on that understanding and closing the loop with the customer.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107