Heart of the Customer

MAY 17, 2022

I’m often asked for customer journey mapping examples – where are organizations using journey mapping that is truly driving change. Of course, the results vary significantly depending on the selected business problem, journey, and customer selected – three of our five questions.

Customer Journey Map 78

Customer Journey Map Net Promoter Score NPS CX 78

eglobalis

SEPTEMBER 16, 2024

At the local level , mapping the customer journey requires gathering insights directly from local teams. This includes regular touchpoints with sales and support teams who interact with customers on the ground. Develop a Customer-Centric Culture Shifting an organization toward a customer-centric culture starts at the top.

B2B 389

B2B Customer Experience Touchpoint B2C 389

SurveySensum

FEBRUARY 13, 2025

Customer experience has moved from being a competitive differentiator to a key business imperative. Companies that lead in customer experience are now outperforming laggards by nearly 80%. NPS is a critical business KPI that tells you how likely your customer is to recommend your product or service to others.

Net Promoter Score 52

Net Promoter Score NPS Close the Loop Sentiment Analysis 52

ECXO

DECEMBER 25, 2024

Why It Works: A detailed understanding of the customer journey allows you to target improvements where they matter most, boosting satisfaction and loyalty. Example Action: Use tools like customer journey mapping software or feedback surveys to visualize and refine key interactions.

Customer Experience 156

Customer Experience Social Media CX E-commerce 156

SurveySensum

FEBRUARY 17, 2021

In the fourth episode of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum are running a workshop on Customer Journey Mapping. . Run the customer journey mapping exercise in a group.

Customer Journey Map 59

Customer Journey Map Touchpoint VOC Start-ups 59

Totango

MARCH 12, 2021

A customer journey map template lays out a path to optimal outcomes promoting client retention. Here we’ll cover an eight-step approach to creating a customer journey map that encompasses all stages of your customers’ experience, including pre-sales and post-sales experiences. Customer churn rate.

Customer Journey Map 67

Customer Journey Map Net Promoter Score Customer Retention Sales 67

Waypoint Group

SEPTEMBER 2, 2015

The last couple of weeks, my posts on LinkedIn have focused on renewals , NPS and feedback in a business-to-business setting. Customer Journey Mapping has become a popular tool in the CX space and it’s a great starting point for understanding how your customers flow through the different touchpoints of your company.

Customer Journey Map 60

Customer Journey Map B2B B2C Touchpoint 60

ECXO

APRIL 12, 2021

Starting with this empathetic insight and incorporating the customer experience into the design, delivery and support phases of the customer journey Service Management helps ensure an optimal match between the initial promise and the subsequent experience. Steve Belgraver. Want to see more articles like this? Join ECXO today.

Customer Experience 296

Customer Experience Net Promoter Score Customer Journey Map CX 296

SurveySensum

DECEMBER 30, 2024

CustomerGauge is well known for its advanced capability in customer loyalty measurement via NPS; however, it doesnt have the perfect solution for every business. While it shines in NPS insights, CustomerGauge falls short in a few key areas. Design NPS , CSAT, CES, and more, tailored to your business needs.

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Lumoa

FEBRUARY 9, 2023

The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down? Why are your customers turning away from you? Why is the retention of your customers so high/low?

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The information that goes into it will be determined by who will be consuming it. Executives will want the headlines. Now, how do you select which operational metrics you display on your dashboard?

CX 182

CX Customer Journey Map Touchpoint VOC 182

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The information that goes into it will be determined by who will be consuming it. Executives will want the headlines. Now, how do you select which operational metrics you display on your dashboard?

CX 182

CX Customer Journey Map Touchpoint VOC 182

Experience Investigators

JANUARY 7, 2025

I often hear about common goals like: Improve Net Promoter Score (NPS) Reduce customer churn Increase customer lifetime value The Experience Investigators team uses SMIRC goals for CX : Social, measurable, inspiring, relevant, and contextual. My client had just returned from a presentation to her executive committee.

Customer Experience 52

Customer Experience Customer Journey Map Touchpoint CX 52

Experience Investigators

NOVEMBER 30, 2021

Developing CX Personas: The Step Before Journey Mapping. In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the Customer Journey Mapping process. No single Customer Journey Map is all-encompassing. Customer quotes.

Customer Journey Map 133

Customer Journey Map Customer Experience Touchpoint CX 133

CX Journey

JANUARY 12, 2016

It was a pleasure to answer the questions that Aaron had for me about journey mapping. They included: What is customer journey mapping? What industries employ customer journey mapping? Does the customer journey map differ by industry? and how is it used in the wild?

Customer Journey Map 39

Customer Journey Map NPS Sales CX 39

InteractionMetrics

NOVEMBER 21, 2024

Prioritize the Right Metrics Avoid over-relying on generic scores like Net Promoter Score (NPS). Instead, focus on metrics like proactivity, courtesy, expertise, efficiency, and how well customers feel listened to. Customer Service Survey Example Questions “Did our team resolve your issue efficiently?”

Customer Service 52

Customer Service Mystery Shopping Net Promoter Score Customer Journey Map 52

Lumoa

DECEMBER 18, 2017

Jim, CCXP (Certified Customer Experience Professional), is a founder of a CX consulting agency, Heart of the Customer , and sees the world in a special way: through the eyes of customers. We had a talk with Jim on the future of customer experience and current trends in the field and wanted to share our findings with you.

Text Analytics 102

Text Analytics Customer Experience Net Promoter Score Customer Journey Map 102

Totango

JUNE 24, 2022

While the challenges SaaS presents for customer success can be formidable, SaaS also offers some major advantages for software providers: The digital nature of SaaS means that providers can engage with clients digitally throughout their customer journey. Start with a SaaS Customer Journey Map.

Customer Journey Map 109

Customer Journey Map Net Promoter Score B2C Customer Satisfaction 109

Experience Investigators

DECEMBER 10, 2024

Identifying these touchpoints helps you see where you can improve and make a real difference in the customer experiencefrom browsing your website to receiving customer support and beyond. Customer journey mapping is a crucial process to identify your customer touchpoints.

CX 52

CX Customer Experience Touchpoint CXM 52

CX Accelerator

JULY 1, 2019

3 Steps to Inclusive CX Step One: Map the customer journey Hubspot offers customer journey map templates, instructions, and insight for CX professionals interested in customer journey mapping. Are you ready to incorporate inclusive CX into your strategy? Below are the first three steps!

Customer Experience 140

Customer Experience Customer Journey Map CX Education 140

Lumoa

MARCH 20, 2018

The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down? Why are your customers turning away from you? Why is the retention of your customers so high/low? Wondering which metric to choose?

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Taylor Reach Group

MARCH 10, 2020

You can also obtain a CCXP (Certified Customer Experience Professional) certification, which recognizes professional credentials and expertise in this area. Companies are looking at customer insight, customer journey mapping, CSAT, customer acquisition, data analytics, culture and brand.

Customer Experience 123

Customer Experience Customer Journey Map Customer Retention NPS 123

SurveySensum

NOVEMBER 6, 2023

They both launched NPS surveys to assess and enhance overall satisfaction and loyalty. Bakery A didn’t uncover any useful feedback, but Bakery B discovered customers were unhappy with the limited dine-in cake options. Weeks later, Bakery B attracted more customers, including some from Bakery A. What is NPS?

NPS 52

NPS Close the Loop Text Analytics Customer Satisfaction 52

Bill Quiseng

NOVEMBER 1, 2023

Many CX professionals have advocated CX as strategies that explain customer journey mapping, the Peak End Rule, or innovative speed technologies among others. You may have been happy because your customers felt satisfied with their experience. But no more.This is our time for a CX Revolution!

CXM 97

CXM CX Customer Journey Map Sports 97

Experience Investigators

NOVEMBER 16, 2021

To measure this, Net Promoter Score (NPS) is reported for both new customers and those who have been with the company for 13 months. In this example, a feedback program goal could be to uncover why NPS is significantly lower for the year-plus customers than the new customers. But that’s exactly what they are.

Customer Feedback 133

Customer Feedback Net Promoter Score Close the Loop Customer Journey Map 133

Experience Investigators

DECEMBER 15, 2023

Share customer journey maps and insights. Don’t limit key insights and journey maps to just certain leaders or teams. As you are building customer journey maps, share what you find. Explain how to review the map and what might be most interesting or surprising for employees to learn.

CX 110

CX Customer Experience Customer Journey Map Net Promoter Score 110

Totango

NOVEMBER 3, 2021

However, the value of NPS surveys depends on how you go about conducting them as well as what you do with the data you collect. Here we’ll cover some best practices for getting the most out of your NPS surveys. In the process, we’ll look at how technology can help you optimize the results you get from using NPS surveys.

Net Promoter Score 103

Net Promoter Score NPS Customer Loyalty Customer Satisfaction 103

Totango

NOVEMBER 3, 2021

However, the value of NPS surveys depends on how you go about conducting them as well as what you do with the data you collect. Here we’ll cover some best practices for getting the most out of your NPS surveys. In the process, we’ll look at how technology can help you optimize the results you get from using NPS surveys.

Net Promoter Score 102

Net Promoter Score NPS Customer Loyalty Customer Satisfaction 102

Zendesk

FEBRUARY 10, 2022

Or, say you want to get a pulse on customer loyalty. You can measure your company’s Net Promoter Score® (NPS) by sending an NPS survey to your customers. Visualize data with customer journey maps. A customer journey map is a visual tool that shows buyers’ needs and expectations at each touchpoint.

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

Bill Quiseng

NOVEMBER 22, 2023

Many CX professionals have advocated CX as strategies such as AI, online, self-service, telephone, and face-to-face customer support, customer journey mapping, the Peak End Rule, NPS, CSAT, CES, or other CX metrics, and many innovative technologies to improvetheir customers’ experiences.

CX 97

CX CXM Customer Journey Map Education 97

Totango

NOVEMBER 3, 2021

However, the value of NPS surveys depends on how you go about conducting them as well as what you do with the data you collect. Here we’ll cover some best practices for getting the most out of your NPS surveys. In the process, we’ll look at how technology can help you optimize the results you get from using NPS surveys.

Net Promoter Score 100

Net Promoter Score NPS Customer Loyalty Customer Satisfaction 100

Totango

MARCH 21, 2023

With organized communication channels, businesses are able to close the feedback loop while customers benefit from superior services! Identify metrics that drive impact Metrics are essential for customer success operations to thrive, and Katie highlighted NPS as a crucial organizational metric.

Customer Journey Map 86

Customer Journey Map Touchpoint NPS Start-ups 86

SurveySensum

FEBRUARY 10, 2022

Customer experience has moved from being a competitive differentiator to a key business imperative. Companies that lead in customer experience are now outperforming laggards by nearly 80%. . NPS is a critical business KPI that tells you how likely your customer is to recommend your product or service to others.

NPS 52

NPS Net Promoter Score Sentiment Analysis Touchpoint 52

SurveySensum

FEBRUARY 3, 2022

Customer experience has moved from being a competitive differentiator to a key business imperative. Companies that lead in customer experience are now outperforming laggards by nearly 80%. . NPS is a critical business KPI that tells you how likely your customer is to recommend your product or service to others.

NPS 52

NPS Net Promoter Score Sentiment Analysis Touchpoint 52

Totango

FEBRUARY 10, 2021

In this guide, we’ll lay out a seven-step customer success strategy you can use to promote winning outcomes for your clients: Prioritize a culture of customer success. Set success goals for each stage of your customer journey map. Segment your customer database for personalized communications.

Customer Retention 90

Customer Retention Customer Journey Map Net Promoter Score Scorecard 90

Totango

MAY 6, 2022

Support : How many support tickets are being opened, how long does it take customers to get responses, and what outcomes are they experiencing? Customer satisfaction : What kind of feedback are customers giving through metrics such as NPS and CSAT survey scores?

Invoicing 124

Invoicing Customer Journey Map Customer Satisfaction Customer Relationship 124

ClientSuccess

AUGUST 28, 2020

Being able to quickly pivot to help customers reach their goals – even if these are new goals established very recently – is key in stopping potential customer churn in its tracks. A dedicated customer churn platform gives CSMs the flexibility and insight they need to successfully change customer journey maps mid-program.

Customer Relationship 95

Customer Relationship Customer Journey Map NPS Customer Experience 95