Remove Customer Journey Map Remove NPS Remove Touchpoint
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Customer Experience Experimentation: Your Final Frontier

ECXO

Refined Customer Journey Mapping : Experimentation is particularly useful for refining customer journey maps. By testing different journey scenarios, businesses can identify the true paths customers take and optimize touchpoints, improving overall experience and alignment with customer expectations.

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Building a CX Dashboard

CX Accelerator

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The information that goes into it will be determined by who will be consuming it. Executives will want the headlines. Now, how do you select which operational metrics you display on your dashboard?

CX 345
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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

Introduction: The Changing Landscape of CX Education Customer experience (CX) education has long relied on a model built around a set of 5-6 pillars. The traditional 5-6 pillar model of CX education was created to give professionals a structured approach to understanding customer experience.

Education 347
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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 298
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Why Silos in 2020’s CX Aren’t Your Real Problem—And What You Should Focus on Instead

eglobalis

When every department works toward common targets—such as customer satisfaction or operational efficiency—it becomes easier to focus on the broader company mission rather than department-specific objectives. Take, for instance, a company that uses Net Promoter Score (NPS) as a shared KPI across all departments. The result?

CX 349
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5 Customer Journey Touchpoints to Measure

Lumoa

In reality, there are several customer touchpoints along the customer journey where you can (and should!) measure the customer experience, and each requires a slightly different approach. Imagine being a customer buying a train ticket. Focused feedback at each touchpoint provides more actionable data.

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Building a CX Dashboard

CX Accelerator

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The information that goes into it will be determined by who will be consuming it. Executives will want the headlines. Now, how do you select which operational metrics you display on your dashboard?

CX 182