SurveySensum

FEBRUARY 13, 2025

Customer experience has moved from being a competitive differentiator to a key business imperative. Companies that lead in customer experience are now outperforming laggards by nearly 80%. NPS is a critical business KPI that tells you how likely your customer is to recommend your product or service to others.

Net Promoter Score 52

Net Promoter Score NPS Sentiment Analysis Close the Loop 52

InteractionMetrics

NOVEMBER 21, 2024

A Step-by-Step Process to Improve Customer Service If you’re looking for a structured way to improve customer service, follow this proven approach: Take Inventory of Customer Touchpoints Use surveys tailored to specific interactions, whether it’s tech support, warranty issues, or repairs.

Customer Service 52

Customer Service Mystery Shopping Net Promoter Score Customer Journey Map 52

Experience Investigators

DECEMBER 10, 2024

Customer experience management, or CXM, is the process of understanding and managing your customers interactions with your brand to create positive experiences at every touchpoint. Start With One Customer Touchpoint Sometimes, you need to start small. Touchpoints are where your customers interact with your brand.

CX 52

CX Customer Experience Touchpoint CXM 52

InteractionMetrics

MAY 19, 2025

. ” AI is ideal for: Transcribing interviews instantly Drafting very initial survey questions not the final questions Analyzing large datasets to develop customer personas Testing how different simulated personas experience touchpoints One especially thought-provoking idea came from Gillians experience using simulated feedback in CX research.

B2B 52

B2B Customer Experience CEM AI 52

1 to 1

APRIL 10, 2025

Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency. Example: A SaaS company may find that improving the onboarding journey reduces churn , while a manufacturing firm might prioritize faster issue resolution in after-sales support.

B2B 26

B2B CX CX Transformation Net Promoter Score 26

InteractionMetrics

JANUARY 31, 2025

Amplitude Research Amplitude Research offers full-service survey administration and diverse customer research surveys, including net promoter score (NPS) and client testimonials. statistician to help with analysis, so you know your customer satisfaction surveys provide in-depth insights.

Customer Satisfaction 52

Customer Satisfaction Social Media Mystery Shopping Net Promoter Score 52

SurveySensum

NOVEMBER 26, 2024

Medallia : Medallia comes with deep analytics and robust reporting, especially for customer experience trends. Its AI-powered predictive behavior analytics are designed to identify themes and patterns that drive action across touchpoints. NPS : Medallia scores 9.7, Here’s why SurveySensum is a great Qualtrics alternative !

Sentiment Analysis 52

Sentiment Analysis Text Analytics Machine Learning AI 52

Fonolo

OCTOBER 18, 2017

44 companies, including Adobe, Applied Predictive Technologies, Clorox, Manthan, and Touchpoint Dashboard were surveyed by Forrester. Forrester also conducted in-depth interviews with three early adopters of journey analytics. Key findings: Vendors from different technology markets are rushing to develop journey analytics capabilities.

Contact Center 117

Contact Center Customer Satisfaction Touchpoint NPS 117

ECXO

AUGUST 19, 2024

Refined Customer Journey Mapping : Experimentation is particularly useful for refining customer journey maps. By testing different journey scenarios, businesses can identify the true paths customers take and optimize touchpoints, improving overall experience and alignment with customer expectations.

Customer Experience 369

Customer Experience Customer Journey Map Net Promoter Score B2B 369

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 407

B2B Customer Experience Touchpoint B2C 407

eglobalis

OCTOBER 1, 2024

When every department works toward common targets—such as customer satisfaction or operational efficiency—it becomes easier to focus on the broader company mission rather than department-specific objectives. Take, for instance, a company that uses Net Promoter Score (NPS) as a shared KPI across all departments. The result?

CX 479

CX Finance Customer Journey Map Innovation 479

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The information that goes into it will be determined by who will be consuming it. Executives will want the headlines. Now, how do you select which operational metrics you display on your dashboard?

CX 345

CX Customer Journey Map Touchpoint Customer Satisfaction 345

Lumoa

JANUARY 7, 2021

In reality, there are several customer touchpoints along the customer journey where you can (and should!) measure the customer experience, and each requires a slightly different approach. Imagine being a customer buying a train ticket. Focused feedback at each touchpoint provides more actionable data.

Touchpoint 78

Touchpoint Customer Journey Map Social Media Text Analytics 78

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The information that goes into it will be determined by who will be consuming it. Executives will want the headlines. Now, how do you select which operational metrics you display on your dashboard?

CX 182

CX Customer Journey Map Touchpoint VOC 182

CX Accelerator

AUGUST 19, 2019

They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. The information that goes into it will be determined by who will be consuming it. Executives will want the headlines. Now, how do you select which operational metrics you display on your dashboard?

CX 182

CX Customer Journey Map Touchpoint VOC 182

Lumoa

FEBRUARY 9, 2023

The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down? Why are your customers turning away from you? Why is the retention of your customers so high/low?

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

SurveySensum

FEBRUARY 17, 2021

In the fourth episode of the Experience talk: Voice of Customer and Employee , Tanuj Diwan , Head of Product and Nandkishor Tripathi aka NK, Global Head of Customer Experience and Success at SurveySensum are running a workshop on Customer Journey Mapping. . Run the customer journey mapping exercise in a group.

Customer Journey Map 59

Customer Journey Map Touchpoint VOC Start-ups 59

Waypoint Group

SEPTEMBER 2, 2015

The last couple of weeks, my posts on LinkedIn have focused on renewals , NPS and feedback in a business-to-business setting. Customer Journey Mapping has become a popular tool in the CX space and it’s a great starting point for understanding how your customers flow through the different touchpoints of your company.

Customer Journey Map 60

Customer Journey Map B2B B2C Touchpoint 60

Experience Investigators

NOVEMBER 30, 2021

Developing CX Personas: The Step Before Journey Mapping. In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the Customer Journey Mapping process. No single Customer Journey Map is all-encompassing.

Customer Journey Map 133

Customer Journey Map Customer Experience Touchpoint CX 133

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down? Why are your customers turning away from you?

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

Zendesk

FEBRUARY 10, 2022

What is customer experience optimization? Customer experience optimization is the process of gaining a deep understanding of your customers and enhancing the customer journey across all touchpoints. In short, it’s adopting a customer-centric mentality. Visualize data with customer journey maps.

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

CX Accelerator

JULY 1, 2019

3 Steps to Inclusive CX Step One: Map the customer journey Hubspot offers customer journey map templates, instructions, and insight for CX professionals interested in customer journey mapping. This is a great opportunity to invite customers to provide insight.

Customer Experience 140

Customer Experience Customer Journey Map CX Education 140

Experience Investigators

NOVEMBER 16, 2021

To measure this, Net Promoter Score (NPS) is reported for both new customers and those who have been with the company for 13 months. In this example, a feedback program goal could be to uncover why NPS is significantly lower for the year-plus customers than the new customers. But that’s exactly what they are.

Customer Feedback 133

Customer Feedback Net Promoter Score Close the Loop Customer Journey Map 133

Taylor Reach Group

MARCH 10, 2020

You can also obtain a CCXP (Certified Customer Experience Professional) certification, which recognizes professional credentials and expertise in this area. Companies are looking at customer insight, customer journey mapping, CSAT, customer acquisition, data analytics, culture and brand.

Customer Experience 123

Customer Experience Customer Journey Map Customer Retention NPS 123

Totango

MARCH 21, 2023

With organized communication channels, businesses are able to close the feedback loop while customers benefit from superior services! Identify metrics that drive impact Metrics are essential for customer success operations to thrive, and Katie highlighted NPS as a crucial organizational metric.

Customer Journey Map 86

Customer Journey Map Touchpoint NPS Start-ups 86

Experience Investigators

DECEMBER 15, 2023

What are the ways you can showcase how the employee experience is reflective (OR not) of your aspirational customer experience? Related: Three Employee Experience Touchpoints that Impact Customer Experience Then be honest and authentic about sharing where this might need attention. Share customer journey maps and insights.

CX 110

CX Customer Experience Customer Journey Map Net Promoter Score 110

SurveySensum

FEBRUARY 10, 2022

Customer experience has moved from being a competitive differentiator to a key business imperative. Companies that lead in customer experience are now outperforming laggards by nearly 80%. . NPS is a critical business KPI that tells you how likely your customer is to recommend your product or service to others.

NPS 52

NPS Net Promoter Score Sentiment Analysis Touchpoint 52

SurveySensum

FEBRUARY 3, 2022

Customer experience has moved from being a competitive differentiator to a key business imperative. Companies that lead in customer experience are now outperforming laggards by nearly 80%. . NPS is a critical business KPI that tells you how likely your customer is to recommend your product or service to others.

NPS 52

NPS Net Promoter Score Sentiment Analysis Touchpoint 52

Totango

MAY 6, 2022

Different customer health metrics can be selected and combined to create a customer health index. Some of the most common KPIs incorporated into customer scoring systems include: Engagement : What was the customer’s last touchpoint with your product?

Invoicing 124

Invoicing Customer Journey Map Customer Satisfaction Customer Relationship 124

SurveySensum

NOVEMBER 6, 2023

They both launched NPS surveys to assess and enhance overall satisfaction and loyalty. Bakery A didn’t uncover any useful feedback, but Bakery B discovered customers were unhappy with the limited dine-in cake options. Weeks later, Bakery B attracted more customers, including some from Bakery A. What is NPS?

NPS 52

NPS Close the Loop Text Analytics Customer Satisfaction 52

Win the Customer

DECEMBER 11, 2023

Net Promoter Score (NPS) A fundamental metric, NPS reflects the likelihood of customers recommending your brand to others. This indicator encapsulates overall customer satisfaction, serving as a compass for understanding the sentiment and loyalty of your customer base.

Net Promoter Score 69

Net Promoter Score Sentiment Analysis Customer Experience Predictive Analytics 69

Experience Investigators

MARCH 7, 2023

If there’s one thing I see as missing in many customer experience initiatives, it’s understanding how powerful operational data can be when combined with customer insights. In fact, customer experience leaders are often put into the role of what I call “number narrators.”

Net Promoter Score 98

Net Promoter Score Touchpoint NPS Customer Satisfaction 98

Experience Investigators

MARCH 8, 2021

Stress the importance of how the customer experience is about how you show up not just at transactional points in the journey, but at every touchpoint. If you have a customer journey map, or you’re working on one, this is also a great thing to introduce here! How We Lead on Behalf of our Customers.

Customer Experience 98

Customer Experience Customer Journey Map Education Artificial Intelligence 98

Lumoa

FEBRUARY 2, 2023

There are now multiple touchpoints for your customers–websites, apps, and newsletters in addition to your physical space (and they may never even set foot in your store!). Because of this complexity, the retail customer journey must be consistent across all touchpoints (websites, apps, physical space, etc.).

Retail 88

Retail Net Promoter Score Customer Experience CX 88

Lumoa

MARCH 12, 2023

Typically, information about each customer would be stored only in the tool with which they interact. Having a full view of customers across all touchpoints and from every channel means that you can better understand customer needs, preferences, and behaviors. It gives you a holistic view of your customers.

Customer Experience 78

Customer Experience Customer Journey Map Sentiment Analysis NPS 78

Gainsight

JULY 5, 2022

A Customer 360 gives companies a complete view of each and every customer’s past, present, and future behavior (so, 360 as in 360°). As you might imagine, with multiple trackable touchpoints and buckets of data, spreadsheets or homegrown solutions just can’t handle this kind of thing. Customer Journey Map.

Net Promoter Score 64

Net Promoter Score Customer Experience Customer Journey Map NPS 64

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Why is NPS ® going up or down? Why are your customers turning away from you?

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60