The Secret to Customer Retention
CX Journey
DECEMBER 16, 2014
Want to know the secret to customer retention? I grew up on a farm in Ohio and, as a young girl, had many horses over the years. I don''t think I''m going out on a limb here to say: "Customer retention is paramount to acquisition!" A 5% reduction in the customer defection rate can increase profits by 25-95%.
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