Is Home Delivery the Right Marketing Strategy?
Beyond Philosophy
NOVEMBER 3, 2014
So why can’t I do this at my home in Sarasota, Florida? My kids use home delivery in the UK all the time as they have busy lives and don’t want to spend it at the supermarket. I suspect that many of the consumers that love this service in the UK would agree with my kids on this point. The US Hasn’t Embraced Home Delivery for Groceries.
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