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5 Top Customer Service Articles of the Week 9-13-2021

Shep Hyken

What Is Customer Loyalty and Retention (And 3 Tips for Improvement) by Scott Clark. CMSWire) Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. There’s a big difference. First and foremost, you must eliminate friction.

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Are Loyalty Cards Dead?

Beyond Philosophy

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. But how can I be loyal to Florida grocer Publix and also their competitor Winn-Dixie? That’s loyalty. Customer loyalty is a bit different.

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Be Prepared – Will Your Robotic Experience Work For You?

Beyond Philosophy

At the West Wing Boutique Hotel in Tampa, Florida, a three foot tall, podium-sized robot named Wes roams the halls, bringing guests things they’ve requested and surprising them with free snacks and drinks. But taken too far, a robot threatens to destroy the thing that makes a small hotel appealing in the first place. The Robot Experience.

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Why Most Customer Experience Programs Fail

Beyond Philosophy

Beyond Philosophy provides consulting, specialized research & training from their headquarters in Tampa, Florida, USA. Follow Colin Shaw on Twitter @ColinShaw_CX The post Why Most Customer Experience Programs Fail appeared first on Beyond Philosophy | Customer Experience Consultancy | CEM Consultants.

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How Can Your Company and Customers Profit Most from Higher Employee Commitment?

Beyond Philosophy

While these last two important questions may never resolve, the role of employees in leveraging customer loyalty behavior is far simpler to understand. It’s impossible to have customer loyalty and advocacy without employees understanding their role as customer experience performance stakeholders. Chickens or eggs?

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For Employees and Customers, Should the Goal Be Higher Engagement or Higher Experience Value?

Beyond Philosophy

Beyond extremely macro connection to sales, customer satisfaction (as expressed through the ACSI) has been shown to have little direct connection to purchase behavior, to the tune of 0.0% Beyond Philosophy provide consulting, specialised research & training from our Global Headquarters in Tampa, Florida, USA. correlation.

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Why Must Leaders and Their Companies Now Give More Attention (and Resources) to EX?

Beyond Philosophy

Most organizations do not fully understand, or leverage, the key linkages between customer experience and employee experience/behavior. Enterprises typically focus on employee satisfaction or engagement, in the belief that high levels in either area will directly drive customer loyalty. appeared first on.