Remove Customer Loyalty Remove Key Driver Analysis Remove Unstructured Data
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Focus on What Matters Most with Key Driver Analysis

SurveySensum

With AI-driven key driver analysis, you can move beyond intuition and pinpoint exactly what factors matter the most. What Is Key Driver Analysis? For example , if your CSAT score is dropping, running a key driver analysis can help compare different factors that directly affect customer satisfaction.

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Why Voice of Customer Matters (& How To Do It Right)

SurveySensum

Set Clear Objectives: Know Your Why Before jumping into customer surveys or feedback forms, ask yourself: What are you trying to achieve? Are you aiming to: Improve customer satisfaction ? Boost customer loyalty? Without clear objectives, you risk drowning in data without direction. Enhance product features?

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Top 5 Text Analytics Tools: Features, Benefits, and Use Cases

SurveySensum

In simple terms, text analytics tools leverage machine learning, NLP, and other AI capabilities to break down unstructured data from customer feedback, online reviews, customer support chat, etc. It is widely used in academic research, social sciences, market research, and business intelligence to process text-based data.