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5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

In this episode we explore the five rules that absolutely build customer loyalty. These rules help you design an experience that creates those emotional bonds and the loyal customers that come with them. Key Ideas to Improve your Customer Experience. Follow Colin on Linkedin and Twitter. Click here to learn more.

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One of The Biggest Mistakes Made Today Is Confusing Inertia With Loyalty

Beyond Philosophy

While they were delighted with their repeat business, which they attributed to customer loyalty , a closer look at the repeat business statistics painted a different picture. What I observed wasn’t a steadfast commitment from their customers; rather, it appeared to be inertia.

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CX Is Complicated, Not Complex

Heart of the Customer

The Cynefin framework, developed more than 20 years ago by researcher and management consultant David Snowden, remains a solid context for strategic decision-making. The framework defines five states: Simple (aka Obvious, Clear) […].

CX 88
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From vanity to value: How Intercom conducts NPS surveys

Intercom, Inc.

There’s a good reason that the seemingly simple Net Promoter Score (NPS) has become a ubiquitous, revered statistic in modern business – this single number is viewed as a measure of customer loyalty, a way to benchmark competitive performance, and has been proven to correlate with revenue growth (hence the popularity).

NPS 232
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Why You Should Be Proactively Firing Customers Without Hesitation

Beyond Philosophy

Inspired by the article “ Firing a Bad Customer in 2021 ” by Fred Reichheld, prolific author on customer loyalty and inventor of the Net Promoter Score (NPS), we discuss why you should fire some customers, how you should attempt to manage the situation, and how to go about it once you decide that a customer needs to go.

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How customers memories can be altered and why we all forget things. (Memory Mini series 3/3)

Beyond Philosophy

Memory is also essential to customer loyalty and retention. Nobel-Prize-Winning economist Professor Daniel Kahneman explained it all to me ten years ago and I never forgot: customers don’t choose between experiences; they choose between the memories of an experience. Memories are essential to experiences.

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The 5 Rules for Measuring and Managing Customer Emotions

Beyond Philosophy

Ignoring emotion in your Customer Experience strategy is a big mistake and one you can’t afford to make. Emotions are a significant influence on customer behavior with implications for your customer retention, customer loyalty, and, perhaps most importantly, customer-driven growth.