ClearAction

MAY 24, 2016

Understanding Business-to-Business Customers’ Purchase Decisions. What is it like to be a customer when both you and your suppliers are manufacturers? And a large percentage of the world’s gross domestic product comes from these customers. B2B Customer Loyalty. More than meets the eye.

B2B 59

B2B Manufacturing Legal Voice of the Customer 59

Aquire

NOVEMBER 1, 2021

So, it’s clear that creating a customer engagement strategy is important to your business. It’s all about learning how to better connect with your customers. Customer loyalty isn’t easy to come by. Part of the reason is that customers often believe companies only look out for themselves. Be transparent.

Social Media 98

Social Media Omnichannel Touchpoint Start-ups 98

SurveySensum

FEBRUARY 24, 2023

From providing exceptional customer service to offering personalized experiences, we will cover a range of tactics that can help businesses stand out in a crowded marketplace. touchpoints during the purchase process, with 5.5 Ultimately, this can lead to increased customer loyalty, positive word-of-mouth, and business growth.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Customer Feedback CRM 52

Lumoa

JANUARY 19, 2023

There are different ways to create a customer journey map , and it’s essential to keep in mind that the customer journey is not always linear. – Do different types of customers have a preferred way to buy? What are the key touchpoints for different personas? Where do they hang out? What are their goals?

Net Promoter Score 88

Net Promoter Score Customer Experience NPS Start-ups 88

eglobalis

DECEMBER 17, 2024

Rethinking Customer Loyalty Metrics: Beyond NPS The Net Promoter Score (NPS) , once heralded as the ultimate measure of customer loyalty, is now under scrutiny. AI tools like recommendation engines (used by Netflix and Amazon) demonstrate how anticipating preferences fosters deeper customer loyalty.

AI 372

AI CX Sentiment Analysis Net Promoter Score 372

InteractionMetrics

APRIL 17, 2025

Best For Enterprise teams (especially in finance or hospitality) that need visibility into the full customer journey and fast insights from multiple touchpoints. Best For Large companies that need to manage customer experience across multiple channels and want strong AI tools for analyzing surveys with written or spoken feedback.

E-commerce 40

E-commerce Hospitality Hospitality Sentiment Analysis 40

Kerry Bodine

NOVEMBER 15, 2017

You mentioned a regression analysis that showed that journeys are better predictors than individual touchpoints of customer satisfaction and likelihood to recommend. You can find more information about their research my blog post entitled Why You Need To Measure Journeys—Not Just Touchpoints. How was that calculated?

Customer Journey Map 48

Customer Journey Map Contact Center Touchpoint Start-ups 48

1 to 1

SEPTEMBER 27, 2021

EV sales are growing at a rapid clip as consumer interest in sustainable products and air quality increase and automotive manufacturers deliver a wider range of EVs at different price points. Proactively educate and allay customer concerns EVs offer a host of new customer touchpoints from the pre-sales to post-sales journey.

Manufacturing 26

Manufacturing Omnichannel Touchpoint Customer Relationship 26

1 to 1

JUNE 10, 2022

Did we hit the manufacturer objectives? I wouldn’t say that every customer experience starts with an online channel. You know, the touchpoints are anywhere from 30 to 50 different touchpoints before a customer even shows up at our store or contacts the store. People are looking at manufacturer websites.

Manufacturing 26

Manufacturing Sentiment Analysis Touchpoint Retail 26

Intercom

AUGUST 2, 2023

She began her journey in the CX field over 30 years ago by designing customer satisfaction methodologies, and went on to lead customer experience transformation at semiconductor manufacturer Applied Materials and teach marketing at the University of California.

Innovation 52

Innovation CX Non-Profits AI 52

SurveySensum

MARCH 17, 2023

Additionally, 46% of customers said that they’d switch to a different OEM if it delivered better customer experiences. These statistics demonstrate the growing importance of providing a positive and personalized customer experience in the auto industry.

Customer Experience 52

Customer Experience Manufacturing Entertainment Touchpoint 52

Qualtrics

APRIL 30, 2019

Customer experience is everything in the airline industry. From the routes they fly to the booking process and the on-board experience, every touchpoint with customers is an opportunity for airlines to deliver breakthrough experiences that build their reputation and help them stand out in a fiercely competitive sector.

Close the Loop 42

Close the Loop Touchpoint Sports Manufacturing 42

Qualtrics

APRIL 14, 2021

The B2B customer-revenue mix is unbalanced: most B2B companies drive a large proportion of their revenue from a small minority of customers. Business leaders began to visualize data from touchpoints across the customer journey for its largest customers. Abdul Dezkam, Lead Insights Specialist at Grundfos.

B2B 26

B2B Close the Loop CX B2C 26

Qualtrics

JULY 15, 2020

It isn’t just a manufacturer of premium endpoints – it’s the gateway to experiences that bring people entertainment, connection, and joy. 86% of companies believe operational data isn’t doing enough to help them offer better experiences to customers. Take Samsung, for example.

Manufacturing 26

Manufacturing Innovation Actionable Insights Entertainment 26