eglobalis

MARCH 13, 2025

The message is clear investing in CX transformation isnt just a nicety, its a catalyst for revenue growth, customer loyalty, and competitive advantage. At the same time, B2B customer expectations have risen. Todays B2B buyers expect seamless, personalized experiences on par with their B2C consumer experiences.

CX 235

CX CX Transformation B2B B2C 235

eglobalis

JULY 25, 2024

Customer experience (CX) has become a critical differentiator in today’s competitive market, influencing customer loyalty and overall business success. While the USA leads in delivering superior customer experiences, Europe and the UK often lag behind.

Customer Experience 490

Customer Experience Innovation CX Omnichannel 490

ECXO

MARCH 3, 2025

CX Lesson: Mapping the customer journey is crucial to understanding your customers experience. It helps you anticipate challenges and improve touchpoints. Actionable Insight: Create a detailed customer journey map that highlights key touchpoints, emotional highs and lows, and critical decision moments.

Customer Experience 156

Customer Experience Actionable Insights Touchpoint CX 156

eglobalis

JULY 31, 2024

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. These platforms provide deep insights into customer feedback and behaviour, enabling businesses to make data-driven decisions to improve CX.

Customer Experience 430

Customer Experience Social Media Predictive Analytics AI 430

eglobalis

SEPTEMBER 5, 2024

CS ensures customers reach their desired outcomes and adopt the product successfully, while CX captures the emotional and experiential aspects of the entire journey with your brand. Combining these perspectives offers a holistic view that drives growth, reduces churn, and fosters deeper customer loyalty.

Net Promoter Score 424

Net Promoter Score NPS CX VOC 424

ECXO

FEBRUARY 3, 2025

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. In this article, well explore the differences between reactive and proactive sales, show how bad sales experiences drive customers away, and give concrete steps to build a process that creates loyal, happy customers.

Sales 259

Sales Customer Experience E-commerce Start-ups 259

eglobalis

AUGUST 19, 2024

While the Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty, sentiment, and ”satisfaction”, it’s clear that NPS alone isn’t sufficient—a topic we’ve explored before. Introduction We’re not here to drive the final nail into the coffin of NPS.

NPS 440

NPS Net Promoter Score VOC Actionable Insights 440

Hodusoft

NOVEMBER 27, 2024

Building Customer Loyalty: Insights and Best Practices for Transforming Your Business For every business, customer loyalty matters a lot. That’s because it’s just not viable for a business to start a venture, sell only one product once to every customer, and stay afloat for long.

Customer Loyalty 52

Customer Loyalty Contact Center E-commerce Omnichannel 52

ECXO

AUGUST 19, 2024

Continual refinement ensures that customer needs are met more efficiently, leading to increased loyalty and satisfaction. Forrester reports that businesses prioritizing CX experimentation see notable gains in customer loyalty and satisfaction. The ECXO is an open access CX Professional Business Network.

Customer Experience 369

Customer Experience Customer Journey Map Net Promoter Score B2B 369

C3Centricity

MAY 30, 2023

If you haven’t already heard, AI is the key to winning customer loyalty today! As the digital revolution transforms the business landscape, customers demand more from their interactions with companies.

Customer Loyalty 118

Customer Loyalty AI Touchpoint Customer Satisfaction 118

eglobalis

JULY 2, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn.

NPS 456

NPS Customer Feedback Net Promoter Score B2C 456

eglobalis

OCTOBER 1, 2024

To facilitate collaboration between CX (Customer Experience) and Finance, the company can set a shared KPI related to customer retention rates and link it to financial performance metrics. This encourages both departments to work together to enhance customer loyalty, understanding that improved retention directly impacts revenue.

CX 446

CX Finance Customer Journey Map Innovation 446

ECXO

JULY 10, 2024

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

Aquire

DECEMBER 16, 2021

Customer loyalty taps into who we are — a central part of our humanity is our desire to build connections, after all. Customers want to be able to trust brands and feel comfortable in doing business with them. And companies themselves simply wouldn’t exist without loyal customers helping them grow and thrive.

Customer Loyalty 98

Customer Loyalty Social Media Omnichannel Customer Journey Map 98

Shep Hyken

OCTOBER 13, 2021

In this article, we can say that three secrets to creating and sustaining customer loyalty are communication, communication, communication. The way you communicate, what you communicate, and how often you communicate can create the experience that gives a customer the confidence to continue doing business with you. .

Customer Loyalty 93

Customer Loyalty Real Estate Social Media Touchpoint 93

Experience Investigators

MARCH 25, 2025

Empathy helps businesses anticipate emotions at every touchpoint and respond in ways that build lasting connections. How to Find Moments for Empathy in the Customer Experience Of course, every organization has distinct buying journeys and customer needs.

Customer Loyalty 52

Customer Loyalty Customer Journey Map Customer Experience Social Media 52

ECXO

AUGUST 12, 2024

Consistency: A consistent design language across all platforms and touchpoints builds trust and brand recognition. Scale Customer-Oriented Solutions: Prioritize solutions that enhance customer experience, such as personalized services and robust data privacy measures, which can drive revenue growth and customer loyalty.

CX 395

CX E-commerce Legal B2C 395

ECXO

OCTOBER 23, 2024

For example, a retail organization can use AI to send personalized product suggestions based on a customer’s previous purchases or browsing history. This level of proactive engagement not only improves the customer experience but also increases the likelihood of repeat purchases and customer loyalty.

AI 207

AI Customer Service Sentiment Analysis Predictive Analytics 207

Experience Investigators

AUGUST 20, 2024

Can sending an invoice actually enhance your customer relationship? Hear how to transform routine tasks into positive touchpoints and memorable experiences. By focusing on the tone and approach, Jeannie explains how you can turn necessary yet often neglected or negative interactions into opportunities for reinforcing customer loyalty.

Touchpoint 72

Touchpoint Invoicing Customer Loyalty Customer Satisfaction 72

Retently

JULY 8, 2024

You’ve probably heard the saying, “Happy customers are the best marketing.” Well, Net Promoter Score (NPS) helps you get a handle on how your customers feel about your business. It’s a simple yet powerful tool that helps you measure customer loyalty and satisfaction. Why is it Important?

Touchpoint 78

Touchpoint NPS Net Promoter Score Actionable Insights 78

Aquire

JULY 26, 2021

You need a mix of marketing strategies and innovative customer loyalty programs if you want to satisfy customers, increase customer engagement, and boost conversions. In recent years, customer loyalty programs have changed drastically, going digital, getting more effective, and offering unique experiences.

Customer Loyalty 98

Customer Loyalty Social Media Artificial Intelligence Innovation 98

ECXO

MAY 16, 2024

A customer journey is always seen from the customer’s perspective. The touchpoints of the customer journey, i.e., the various occasions when a customer comes into direct or indirect contact with the organization, product, service, or brand, constitute the customer journey and are key to influencing the customer experience.

Touchpoint 207

Touchpoint Customer Journey Map Education CX 207

ECXO

JULY 26, 2023

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. Improve the omnichannel experience Real-time data enables businesses to provide a seamless omnichannel experience for customers. That’s a lot to think about for now.

Predictive Analytics 296

Predictive Analytics Education CX Touchpoint 296

Return Customer

JULY 24, 2019

This will allow you to create custom-built, personalized strategies for different consumers. Today, many brands are utilizing artificial intelligence in a calculated manner at key touchpoints to deliver new forms of customization, and in some cases, completely new technical capabilities.

Customer Loyalty 90

Customer Loyalty Sales Artificial Intelligence Customer Retention 90

ECXO

APRIL 10, 2024

This concept can be applied to customer experience as well. When a business can align all its touchpoints – from product design to customer service to after-sales support – in a way that resonates with the customers’ emotional frequencies, it creates a coherent customer experience.

CX 334

CX Customer Experience Social Media Sentiment Analysis 334

Lumoa

FEBRUARY 9, 2023

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. This helps to ensure customer satisfaction and builds long-term customer loyalty.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

PeopleMetrics

FEBRUARY 4, 2025

This phase is about choosing the right customer touchpoints to measure, ensuring survey distribution is automated, and getting leadership buy-in. The core steps in this phase remain the same: Start with a relationship survey to establish a baseline for customer sentiment.

VOC 62

VOC AI Text Analytics Touchpoint 62

C3Centricity

NOVEMBER 12, 2024

This strategy has fueled member growth and solidified customer loyalty. Leaders looking to build personalised experiences should aim to integrate insights across all customer touchpoints, not just in marketing. Source: Retail Dive.

Touchpoint 62

Touchpoint Retail Customer Loyalty Customer Relationship 62

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Social Media Invoicing Text Analytics 52

Beyond Philosophy

FEBRUARY 5, 2015

Exemplars of branded customer experience also understand that there is a ‘journey’ for customers in relationships with preferred companies. Then, promise and created expectations must at least equal real-world touchpoint results (such as through service), initially and over time, with a minimum of disappointment.

CEM 156

CEM Customer Experience B2C Customer Loyalty 156

Intercom, Inc.

JULY 12, 2022

Omnichannel support is intentionally integrated, retaining important customer data and ensuring a consistent customer experience across various channels and touchpoints. . Multichannel support refers to a customer service model that employs more than two different support channels. Increased customer loyalty.

Omnichannel 118

Omnichannel Touchpoint Social Media Customer Loyalty 118

ECXO

FEBRUARY 26, 2024

In the context of customer decisions, they can be used to encourage positive behaviors, increase customer engagement, boost sales, and even foster customer loyalty. The art of influencing customers’ buying behavior is a fascinating field that combines marketing, psychology, and human behavior.

E-commerce 345

E-commerce Social Media Sales CX 345

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. But, let’s be real, building and nurturing customer loyalty in retail isn’t a walk in the park.

Customer Loyalty 52

Customer Loyalty Retail Social Media Touchpoint 52

ECXO

NOVEMBER 16, 2023

It’s being embedded into workflows and customer touchpoints. It’s being deployed to generate real-time insights from vast data sets to serve customers, automate campaigns, streamline processes, make data-led decisions and drive efficiencies. Customer support ticket volumes are surging. There’s so much to think about here.

AI 194

AI CX Customer Experience Artificial Intelligence 194

ECXO

AUGUST 21, 2024

Creating Value and Building Relationships Just as gold is valuable and sought after, a successful customer experience organization creates value in every interaction. They build strong, trust-based relationships with their customers, ensuring that each touchpoint is meaningful and contributes to customer loyalty and satisfaction.

CX 156

CX Social Media Touchpoint Predictive Analytics 156

SurveySensum

DECEMBER 30, 2024

CustomerGauge is well known for its advanced capability in customer loyalty measurement via NPS; however, it doesnt have the perfect solution for every business. CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. What is CustomerGauge?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

ECXO

APRIL 26, 2023

The partnership is critical to creating a seamless and consistent customer and employee experience across all touchpoints. High levels of customer satisfaction, loyalty and advocacy are built on well-designed user experiences; products and services that customers want and need. The reason? What could you do better?

CX 156

CX Net Promoter Score Innovation Touchpoint 156