article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

How to Lead a B2B CX Transformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CX Transformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. Equally important is visible sponsorship.

article thumbnail

The road to customer centricity – where to begin?

ECXO

Develop customer-focused products, processes and procedures – develop products, processes and procedures that are designed from the customer back to deliver superior experiences. Train and empower employees – provide training and resources that enable employees to deliver your brand of CX as your business matures.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators

Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. Executives want to see a clear link between CX initiatives and financial goals. They need to hear about progress.

CX 94
article thumbnail

How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation – CB81

Customer Bliss

By understanding the CEO’s appetite for speed and investment, you can take this momentous #CX transformation and break it down into smaller tasks and projects with people who have passion and advocate for its success. What other common CX transformations have you noticed? Click To Tweet. About Isabella Lau.

article thumbnail

Comcast Customer Experience Improvement Plan, With Charlie Herrin – CB73

Customer Bliss

Unifying customer relationship management team. They were kicking tires on their products and how they come together and customers interact with them. They also focused on repeat calls, chronically bad calls, and other low-hanging fruit of cost-sucks. Make sure the organization is set. Launch trials.

article thumbnail

Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He successfully led and brought his companies in successful CX transformation and has won many awards in customer engagement & customer experience management areas. Becky (Lisson) Roemen – Manager of CX Solutions and Consulting at Avtex Solutions, LLC.

article thumbnail

The Best CX Software Of 2025

InteractionMetrics

Think of great CX software as a truth-teller: it lets you spot friction in real time, personalize interactions, and turn existing customers into die-hard fans. Pricing InMoments rates are customized for each organizations data volume and features. Pricing Custom plans for hybrid cloud and compliance needs. Not exactly.

CX 52