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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

By engaging employees in the process, equipping them with the right skills, and giving them ownership to do what’s right for the customer, B2B companies ensure that their workforce becomes a driving force for better customer experiences. Innovation goes hand-in-hand with continuous improvement.

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Journey Orchestration (JO) in Practice II by Ray Gerber at Thunderhead

ECXO

About Ray Gerber, Chief Product Officer Ray is a global leader in customer engagement technologies, with over 30 years of experience building innovative technologies for enterprises. He has extensive expertise in customer relationship management, customer decisions, and self-learning.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

IKEA’s vision of creating a better everyday life is reflected in their commitment to sustainability, affordability, and innovative design. Philips focuses on improving people’s health and well-being through meaningful innovation, aligning their culture with this vision through extensive training programs and open communication.

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The Double Agents of CX: Who are they and what do they do?

ECXO

This involves not only training your team on customer success principles but also ensuring that every department within your company understands and prioritizes the customer’s success and satisfaction. Furthermore, implementing the right technology and tools is paramount for the success of your customer success team.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Coca-Cola’s vision of refreshing the world and inspiring moments of optimism is reflected in their commitment to sustainability and innovation. Aligning the Organization’s Culture An organization’s culture should support and promote customer-centric values.

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Reflections on The Matrix: A Journey into the Depths of Customer Experience

ECXO

Similarly, in the realm of customer experience, personalization is key. Customers today expect brands to understand their preferences, behaviors, and needs. Implementing data analytics and customer relationship management (CRM) tools can help businesses tailor their offerings and communication effectively.

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Customer Relationship Management System Features: What a CRM Includes and What It Doesn’t

Totango

With this much information and so many customers, you need software that will inform you when a customer experiences a relevant event. Some enterprises turn to customer relationship management (CRM) systems to make it easier to juggle a large number of clients. The Benefits of a Customer Success Platform.