article thumbnail

The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

While H2H emphasizes human connections, technology plays a pivotal role in facilitating these relationships at scale. For instance: Customer Relationship Management (CRM) tools can help businesses understand individual customer preferences and history, enabling personalized communication and offers.

B2C 156
article thumbnail

2020 Customer Experience: 20 Wishes

ClearAction

Customer experience is customers’ realities compared to their expectations. 2) Update Your Customer Experience Management Definition. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. As you remove hassles you’ll build customer trust.

CXM 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … Customer Relationship ManagementCustomer Experience — what’s the difference? The purpose of any organization is to serve a customer need. The results of serving that need are typically financial (revenue, profit, funding, paychecks). Lynn Hunsaker.

CRM 66
article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … Customer Relationship ManagementCustomer Experience — what’s the difference? The purpose of any organization is to serve a customer need. The results of serving that need are typically financial (revenue, profit, funding, paychecks). Lynn Hunsaker.

CRM 59
article thumbnail

2020s Customer Value: 20 Wishes

ClearAction

Customer experience is customers’ realities compared to their expectations. 2) Update Your Customer Experience Management Definition. Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. As you remove hassles you’ll build customer trust.

CXM 90
article thumbnail

The ultimate sales glossary: 100 sales terms to know

Zendesk

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. A lead is any potential customer who expresses interest in your company’s products or services. Leads can be inbound (the customer reaches out to you) or outbound (you reach out to them). Customer acquisition cost (CAC).

Sales 98
article thumbnail

After-sales service: 10 strategies to keep customers engaged

Zendesk

Additionally, investing just 5 percent in customer retention has been shown to boost profits by a minimum of 25 percent. It clearly pays to retain your customers—but how, exactly, do you keep them coming back for more? The key to customer retention and lifetime value is after-sales service.

Sales 98