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Asking customers directly about their experience and expectations can help managers and teams gain insight into what they need from a product or service. Sociallistening and behavioral analysis are helpful too. But remember that agents are one of the important sources of customer information.
Organizations monitor these rates to forecast revenue, tailor customer engagement strategies, and identify at-risk segments of their customer base. Lower churn rates and higher retention rates are indicators of successful customerrelationshipmanagement.
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