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What is customer relationship management?

Intercom, Inc.

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. This process is called customer relationship marketing.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer.

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Driving Product Excellence and CX with Smart Technology Solutions

SurveySensum

Whether it’s solving an issue on the spot, offering a great overall experience, or listening to customer feedback , each piece plays a key role in keeping customers happy and coming back. Technology makes it all a bit easier these days. If youre looking at investing in smart technology, here are a few options to explore.

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Journey Orchestration (JO) in Practice II by Ray Gerber at Thunderhead

ECXO

He has extensive expertise in customer relationship management, customer decisions, and self-learning. He also worked in business process management, customer journey management, and enterprise resource planning. Share this event: If you want to get in touch with Ray Garber, he is on LinkedIn.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

Establish feedback loops where insights from customer interactions are regularly reviewed and used to make iterative improvements. Implementing Technology Solutions Investing in technology that enhances the customer experience is essential.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

Establish feedback loops where insights from customer interactions are regularly reviewed and used to make iterative improvements. Implementing Technology Solutions Investing in technology that enhances the customer experience is essential.

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Reflections on The Matrix: A Journey into the Depths of Customer Experience

ECXO

Similarly, in the realm of customer experience, personalization is key. Customers today expect brands to understand their preferences, behaviors, and needs. Implementing data analytics and customer relationship management (CRM) tools can help businesses tailor their offerings and communication effectively.