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Customer retention is the new conversion

Intercom, Inc.

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. It turns out that it’s not just us within the SaaS business that are realizing that retention matters. Customer retention is more important than conversion.

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The Hidden Flaws of NPS: Why Better New Alternatives Are Emerging for Your Business

eglobalis

While NPS provides a quick snapshot of customer sentiment, it often oversimplifies complex customer relationships, leading to frustration among businesses seeking deeper insights. This makes it less effective for understanding ongoing customer relationships and predicting future behavior.

NPS 440
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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes.

CX 235
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. Customer Lifetime Value (CLV) : Estimates revenue potential from a customer over their lifetime.

NPS 456
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What is customer relationship management?

Intercom, Inc.

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. What is customer relationship marketing? .

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How to Increase Customer Retention: 15 Proven Strategies That Work

InteractionMetrics

What Is Customer Retention and Why Does It Matter? Customer retention might sound like fancy business jargon, but really, it’s just the art of keeping your customers happy enough that they stick around. Thats customer retention at workusing incentives and positive experiences to keep you coming back.

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Service Recovery Reimagined: Leveraging DataScribe for Unmatched Customer Retention

Execs In The Know

By addressing these situations proactively, organizations can transform negative experiences into positive ones, strengthening customer relationships in the process. The post Service Recovery Reimagined: Leveraging DataScribe for Unmatched Customer Retention appeared first on Execs In The Know.