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Customer retention is the new conversion

Intercom, Inc.

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. It turns out that it’s not just us within the SaaS business that are realizing that retention matters. Customer retention is more important than conversion.

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Improving Insurance Customer Retention: The Role of Contact Center Software

Hodusoft

Insurance Customer Retention with Contact Center Software For contemporary insurance companies, acquiring more policyholders is not good enough. In such a scenario, customer retention (or retention of policyholders, if you will) is the only recourse. Why Customer Retention is Critical in Insurance?

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. Customer Lifetime Value (CLV) : Estimates revenue potential from a customer over their lifetime.

NPS 480
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What is customer relationship management?

Intercom, Inc.

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. What is customer relationship marketing? .

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes.

CX 250
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Service Recovery Reimagined: Leveraging DataScribe for Unmatched Customer Retention

Execs In The Know

By addressing these situations proactively, organizations can transform negative experiences into positive ones, strengthening customer relationships in the process. The post Service Recovery Reimagined: Leveraging DataScribe for Unmatched Customer Retention appeared first on Execs In The Know.

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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Meeting these elevated expectations is not just about customer satisfactionit directly impacts the bottom line. Research shows that B2B companies with superior customer experience achieve higher revenue growth, better customer retention, and lower service costs than their peers.