ECXO

JULY 10, 2024

Gartner predicts that over 75% of organizations will move away from using NPS as a primary metric for customer service and support by 2025. The simplicity of NPS fails to capture the complexities of customer relationships and experiences, which are vital for improving satisfaction.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

Intercom, Inc.

JUNE 14, 2022

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. What is customer relationship marketing? .

Customer Relationship Management 118

Customer Relationship Management Customer Relationship CRM Social Media 118

Totango

AUGUST 29, 2019

When you retain a customer, you’ve won a valuable patron who will be far likelier to want future sales or try new products. . So, don’t focus solely on hunting up one-time customers. Apply a few key customer retention optimization strategies to build deep, lasting customer relationships.

Customer Retention 88

Customer Retention Start-ups Customer Relationship Sales 88

Retently

MARCH 11, 2025

They act as a bridge between the customer and teams working with product, marketing, logistics, and support to ensure customer insights lead to tangible fixes. Their work directly impacts business growth by reducing complaints, improving support efficiency, and enhancing customer retention, they drive higher revenue and lower churn.

CX 115

CX Customer Experience Net Promoter Score NPS 115

Retently

MARCH 16, 2022

So, let’s shed some light over the real difference between the Customer Success and Customer Support roles, and why these should be viewed as independent disciplines rather than interchangeable terms. What is the role of Customer Success? reduced customer churn. optimized customer touchpoints.

Net Promoter Score 157

Net Promoter Score Customer Retention Customer Relationship Touchpoint 157

Zendesk

MAY 12, 2021

A “bad experience” can happen at any touchpoint in the customer’s journey, from their first interaction all the way to final sale and beyond. It’s up to every department to provide consistently great experiences that get customers in the door and keep them coming back. Identify and reward loyal customers.

Customer Retention 52

Customer Retention Net Promoter Score Touchpoint CRM 52

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Social Media Invoicing Text Analytics 52

SurveySensum

JULY 21, 2023

That’s why here in this blog we will talk about the top 11 B2B customer retention strategies. These strategies can help you maximize your business’s potential while keeping those valuable customers right where they belong. These are critical touchpoints where you can launch surveys. Let’s get started!

Customer Retention 52

Customer Retention B2B Net Promoter Score Touchpoint 52

SurveySensum

OCTOBER 2, 2024

Customer Experience Management vs. Customer Relationship Management – What are the Key Differences? Good customer experience goes beyond a transaction — it’s about making your customers feel heard, valued, and understood. But as customer expectations evolve, so do the tools to manage them.

Customer Relationship Management 52

Customer Relationship Management Customer Experience Management Customer Relationship CXM 52

Experience Investigators

JANUARY 7, 2025

Your CX strategy should reflect where your organization currently stands with its customer experience and define a clear vision for where you can go next. A well-defined CX strategy can help you drive tangible business outcomes: Greater customer retention, a stronger brand reputation, and faster revenue generation.

Customer Experience 52

Customer Experience Customer Journey Map Touchpoint CX 52

Lumoa

FEBRUARY 9, 2023

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Intercom

AUGUST 23, 2022

Customer retention has never been more critical to business success than it is today. That’s why companies should look to support – and retain – the customers they have. Shifting focus to customer retention can actually be twice as powerful as customer acquisition.

Customer Retention 105

Customer Retention Customer Acquisition Touchpoint Education 105

Totango

MAY 6, 2022

Then we’ll lay out some steps you can take to improve customer health scores. What Is Customer Health Score? Customer health score is a customer satisfaction key performance indicator (KPI) designed to determine whether your customer relationship is “healthy” or “at-risk.”

Invoicing 124

Invoicing Customer Journey Map Customer Satisfaction Customer Relationship 124

Hodusoft

JANUARY 30, 2025

An omnichannel contact center solution empowers businesses to meet these expectations by unifying all communication channels into a single platform, ensuring consistent interactions and personalized support at every touchpoint. Enhanced customer satisfaction, improved retention rates, and stronger brand loyalty that drives business growth.

Contact Center 52

Contact Center Omnichannel Social Media Retail 52

Zendesk

FEBRUARY 10, 2022

In the Zendesk Customer Experience Trends Report 2022 , over 90 percent of respondents said they’d spend more money with businesses that offer streamlined experiences. And customers who describe a company’s CX as “good” are 37 percent more likely to recommend it to others. What is customer experience optimization?

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. Most brands and corporations slide by on fairly macro, passive, and transactional approaches to customer relationships. Michael Lowenstein, Ph.D.,

Touchpoint 144

Touchpoint Sports Customer Relationship Net Promoter Score 144

Totango

JULY 31, 2020

Customer retention is critical to success in today’s customer-centric economy. Onboarding sets the stage for customer retention by beginning a positive long-term relationship between you and your customer. Right Touchpoint, Right Time. Reduce Friction and Other Engagement Barriers.

E-commerce 127

E-commerce Hospitality Hospitality Healthcare 127

Totango

JUNE 26, 2020

COVID-19’s effect on customer churn may have already begun, but there is still plenty you can do to increase customer engagement and retain the customers you have worked hard to win. Lean on Customer Data Segment Your Customers Be Proactive Communicators Be Flexible Revisit Goals and Success Points.

Customer Retention 98

Customer Retention Manufacturing Finance Touchpoint 98

SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things. What is CustomerGauge?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

SurveySensum

DECEMBER 27, 2024

Acquiring new customers is essential for growth, but retaining your existing ones is not only more cost-effective – its a proven way to boost profits. In fact, by increasing the customer retention rate by 5% , businesses find that they can grow their profits anywhere between 25-95%.

Technology 52

Technology Technology Artificial Intelligence CX 52

Totango

FEBRUARY 28, 2020

At the same time, an effective engagement strategy incorporates much more than 1:1 touchpoints, and considers engagements such as 1:many opportunities, including communities, events, advocacy, and learning. What is a Customer Engagement Strategy? These actions are the way we personalize our service to meet the demands of our customers.

Touchpoint 93

Touchpoint Customer Retention Start-ups Customer Relationship 93

Totango

DECEMBER 15, 2020

Customer success is the key to building strong customer relationships. When your brand helps your customers succeed at their goals, they want to continue your relationship. Customer success nurtures the positive experiences of your brand, promoting repeat business and retention.

Scorecard 117

Scorecard Technology Technology Customer Relationship 117

Intercom, Inc.

DECEMBER 16, 2019

Improved customer retention and expansion. In a study from consulting firm TOPO , marketers reported that ABM improves upsell and cross-sell (81%), lifetime value (80%), and retention rate (75%), as compared to traditional tactics. The goal is to be your customers’ number one advocate. Connected customer touch points.

B2B 189

B2B Sales CRM Touchpoint 189

Retently

AUGUST 13, 2024

Understanding CSAT: The Traditional Metric Customer Satisfaction Score is one of the simplest and most straightforward ways to measure how satisfied your customers are with a specific experience they’ve had with your brand. Think of it as a quick pulse check on your customer’s happiness right after they interact with your business.

Customer Experience 108

Customer Experience NPS Net Promoter Score Customer Satisfaction 108

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM CRM Customer Relationship Management VOC 84

Retently

MAY 26, 2023

Encourage your clients to invest in customer relationships beyond mere transactions and use NPS feedback to tailor communication and offers based on needs and preferences. Bottom line Do you use Net Promoter Score as part of your brand management or customer satisfaction consultancy?

Net Promoter Score 133

Net Promoter Score NPS Close the Loop Customer Satisfaction 133

Experience Investigators

APRIL 23, 2024

CEM involves strategic planning and execution that help an organization track, oversee, and organize interaction between a customer and the organization throughout the customer lifecycle. (Is Is this the same as Customer Relationship Management, or CRM?

Net Promoter Score 94

Net Promoter Score CEM CX Customer Experience 94

Aquire

MAY 21, 2021

It’s true that most buyers seek information online, but they don’t always stay online — 35 percent use a mix of more than 10 different touchpoints combining both online and offline. This continuity is crucial in building successful customer relationships. Continued customer service. That includes offline, too.

Omnichannel 98

Omnichannel Customer Experience Retail Touchpoint 98

SurveySensum

JULY 11, 2023

Customer Experience is the overall impression a brand creates in the minds and hearts of its customers. It’s not just about the product or service; it’s about every interaction and touchpoint a customer has with a brand. But WHY is customer experience so important? And one such company is IKEA.

Customer Experience 83

Customer Experience Touchpoint Customer Retention Net Promoter Score 83

Zendesk

JANUARY 18, 2022

This is likely something your customer service team observes, but it may not be as clear to those with budget authority. Now is a good time to demonstrate to leadership how quality customer service interactions are essential and what ultimately impact a customer relationship most, regardless of how many tickets are processed in a given day.

Customer Service 98

Customer Service Outlook Business Growth Customer Loyalty 98

SurveySensum

DECEMBER 4, 2024

It asks the customers how likely they are to recommend the company’s products or services to others, typically on a 5 or 11-pointer scale. And an NPS score can be from -100 to 100 and can provide insights into a bank’s overall customer experience. Show customers that their opinions matter and that their feedback leads to change.

NPS 52

NPS Net Promoter Score Close the Loop Customer Loyalty 52

Shep Hyken

OCTOBER 6, 2022

He shares the value that customer emotions bring to a company. How much value ($$$) do closer customer relationships and specific customer emotions bring to your business? And they should as it’s probably the cheapest and simple way of finding opportunities to improve the customer experience.

Predictive Analytics 65

Predictive Analytics Customer Journey Map Touchpoint Customer Relationship 65

Beyond Philosophy

OCTOBER 15, 2022

It looks at the typical customer journey touchpoints and how much value do each of those drive. Also, Dobrev examines where emotions and customer relationships affect the outcome, and how much value those provide. In the book, Dobrev shares research about AI.

Artificial Intelligence 78

Artificial Intelligence Customer Journey Map AI Touchpoint 78

Totango

MARCH 14, 2019

Despite your best efforts to keep your customers happy, though, issues can still arise. When this occurs, you may be left wondering how to handle customer escalations in a way that will not only address the issue but deepen the customer relationship long-term. Listen, listen, listen!

Social Media 91

Social Media Touchpoint Customer Relationship Start-ups 91

Intercom, Inc.

SEPTEMBER 18, 2019

Of course, chatbots are incredibly useful time- (and money) savers when it comes to collecting lead data or answering simple customer inquiries. That being said, maintaining a healthy customer relationship built on trust requires transparency. Customer retention. Onboarding. Team-specific campaigns.

Sales 36

Sales Start-ups Customer Retention Machine Learning 36

ClientSuccess

JANUARY 11, 2023

Regularly monitor customer performance and identify opportunities for improvement. Measure customer success metrics for meaningful insights. Focus on customer retention and long-term ROI. Many times, customers will form their lasting impression of your company based on how they are treated by your customer success team.

Touchpoint 80

Touchpoint Education Customer Retention Customer Loyalty 80

Beyond Philosophy

DECEMBER 23, 2015

Studies by Strativity, and other consulting organizations, among corporate executives have identified the financial benefits of increasing customer experience management-related resources. Today, businesses are able to measure their activities, impact of customer experiences, and customer relationship with unprecedented precision.

VOC 100

VOC Predictive Analytics Customer Loyalty Customer Retention 100