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By analyzing social media interactions, companies can gain valuable insights into customer opinions, preferences, and emerging trends, allowing them to adapt their strategies accordingly and foster stronger customerrelationships.
It’s no wonder that over half (56%) of survey respondents are encouraging greater cross-functional team collaboration over the next 18 months with the explicit aim of improving customer engagement. Organizations need to ensure that any investments in technology and cross-collaboration center around a culture that values customer engagement.
President of Reflective Keynotes Inc, Mike Aoki has over 20 years of successful experience in customerservice, sales, and management. He has expertise in customerservice and sales and has been interviewed by the Globe and Mail, Contact Centre Pipeline magazine, and the Customer Experience Radio Show.
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