Beyond Philosophy

JUNE 23, 2015

and, while some carriers are taking precautions to protect their customers from text message advertising, so far neither the direct marketing industry nor the federal government has been able to control this form of spam. Ultimately, it’s what makes any customer relationship management effort worthy of going viral.

E-commerce 98

E-commerce Retail Customer Acquisition Government 98

Customer Experience Matrix

JANUARY 5, 2007

Marketers who do have direct customer relationships have been less obsessed with brands, although they still acknowledge their importance. (At At the risk of confusing things, I’m going to refer to marketers with a direct customer relationship as “relationship marketers”.

Customer Experience Management 48

Customer Experience Management Customer Experience Direct Marketing Customer Relationship 48

Zendesk

JUNE 3, 2022

But the work to grow your customer base doesn’t stop, even after multiple rounds of funding and an established foothold in the market. Startups know better than anyone that maintaining strong customer relationships drives growth through all stages of the business. How to grow your customer base.

Customer Relationship 52

Customer Relationship Customer Feedback Direct Marketing Sales 52

Gainsight

SEPTEMBER 5, 2019

It’s not enough to engage with your customers one event at a time. Automating customer interactions turns your customer relationship into a series of ongoing engagements that ultimately lead to a higher satisfaction rate. Instead, they need to be wined and dined on a regular basis.

B2B 49

B2B Customer Experience B2C NPS 49

Zendesk

DECEMBER 2, 2021

It’s a form of direct marketing that tells potential customers who you are and how your company can benefit them. It also allows you to establish credibility and create a human connection, which is vital for building a healthy customer base. What is a sales letter? This is where having a robust CRM comes in handy.

Sales 69

Sales CRM Social Media Business Consulting 69

Customer Bliss

AUGUST 3, 2018

Overall, you need to get a real understanding of where your company stands versus competition in the eyes of customers. As head of the firm’s Customer Strategy and Marketing practice, Mr. Markey is an expert in customer and employee loyalty, new product development and customer service strategies.

CX 48

CX Social Media NPS Customer Loyalty 48