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Customer Experience Transformation to win “Sports Event of the Year”, With Lynn LaRocca – CB52

Customer Bliss

In 2015, Sports Business Journal called The Belmont Stakes “The Sporting Event Of The Year.” ” To win that award, it beat out the Super Bowl (a pretty large event), the FIFA Women’s World Cup final, and more. Under her leadership, they turned it into a three-day festival. About Lynn.

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