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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

A common win in B2B CX is providing self-service capabilities (like online order tracking, knowledge bases, or account management portals) that give customers more control and convenience in their dealings with the company. Advanced analytics and machine learning are opening new possibilities in CX transformation.

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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Despite its simplicity, more than 75% of organizations are projected to phase out NPS as a Measure of Success for Customer Service and Support by 2025, according to Gartner. This approach ensures a comprehensive evaluation of customer experience efforts, fostering continuous improvement and adaptation to evolving customer expectations.

NPS 424
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The Myth of CX’s Death by 2030: Debunking the Fake Speculation

eglobalis

Assertions that advancements in artificial intelligence (AI) and automation will replace human-led CX strategies overlook the complexity of customer relationships, the role of cultural nuances, and the limitations of technology in addressing human-centric needs across both B2B and B2C environments.

B2B 367
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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

eglobalis

By analyzing social media interactions, companies can gain valuable insights into customer opinions, preferences, and emerging trends, allowing them to adapt their strategies accordingly and foster stronger customer relationships. MarTech will help your company and customers stay ahead of the curve.

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Customer Service + AI = Customer Success 3.0

ECXO

This valuable information enables organizations to tailor their offerings and interactions in a highly personalized manner, truly understanding and addressing the unique needs of each customer. The post Customer Service + AI = Customer Success 3.0 appeared first on ECXO - European Customer Experience Organization.

AI 207
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The Majestic Dance between AI and Humans in CX

ECXO

Creativity, the ability to transcend traditional ideas, patterns, relationships, or interpretations, to generate meaningful new ideas, forms, methods, and interpretations, is a cornerstone of a sustainable customer experience. Innovation, spurred by creativity, ensures that businesses do not stagnate.

AI 332
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Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

In the context of customer experience, ‘tunneling’ could represent the ability of a business to reach customers in unexpected ways or overcome potential barriers to customer satisfaction. Such leaps often require bold, innovative thinking, and a deep understanding of customer needs and expectations.

CX 334